ConversionXL

AUGUST 11, 2021

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. This gives sponsors a clear idea if what they offer directly appeals to your consumers.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Predictive analytics. JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. Use Google Ads scripts to automate PPC campaigns.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

ConversionXL

MAY 11, 2013

Without call tracking, you have no idea what web pages that caller has visited. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. But we don’t have to be.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

JUNE 24, 2020

Some businesses approach companies on the “dark web” to click on ads on their website. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Venture Chronicles

AUGUST 7, 2013

The result was, predictably, a website that catered to the old world traditional call-to-action of “call us and talk about enterprise” Not surprisingly, the new customer acquisition ramp for the monthly subscription business flattened out dramatically almost immediately when this site launched.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. I've shared a whole bunch of custom reports in the past.

Analytics 60

Analytics Customer Metrics eCommerce 60

Software By Rob

JANUARY 12, 2010

Luckily, Google Analytics can spell this out for you using goals. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0 9 gives way to other PPC SE’s like Bing and Yahoo?

Software Review 55

Software Review Marketing Startup PPC 55

crowdSPRING Blog

OCTOBER 10, 2018

Before founding MobileMonkey, Kim founded WordStream , the world’s leading PPC (pay-per-click) marketing platform managing over a billion dollars of annualized ad spend for tens of thousands of businesses. As we previously explained , A landing page is a simple, targeted web page that steers your visitors to one specific goal.

Marketing 87

Marketing Software Review Campaign Widget 87

Occam's Razor

SEPTEMBER 30, 2013

Acquisition is everything we do to attract traffic. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. many teams for acquisition. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

DECEMBER 13, 2022

Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next. You’d be surprised by how many analytics setups are broken.). Instrument.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JULY 29, 2020

They’re the primary way that search engines match user needs to web content. Because Amazon has end-to-end analytics and is interested in sales, however, sellers can focus on copywriting that persuades users to buy. Internal PPC traffic is less influential than it once was. No, not everything is different: Keywords still matter.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. This post details the role that UTM parameters play in traffic attribution in Google Analytics. How Google Analytics understands traffic sources. In other words, the foundation of conversion attribution is traffic attribution. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. This Vancouver-based company provides a web-based interface that collects all of your social media presences into one centralized location.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. This Vancouver-based company provides a web-based interface that collects all of your social media presences into one centralized location.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

SEPTEMBER 18, 2019

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. Plenty of sites have succeeded at acquisition—getting people to the site—but struggle to persuade those same visitors to take action. . Other companies have trouble nailing down their conversion rate due to analytics challenges.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

Occam's Razor

JULY 31, 2006

Shopping / web surfing is a delicate dance of come to see who we (the company) are, go to another site read reviews, then come to see our benefits, then to ask you wife it is ok for you to buy and then come purchase. 5 : Understand exactly what the acquisition strategy of your website / company is. It is rather sub optimal.

Analytics 115

Analytics Conversion PPC Metrics 115

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

The realization of my idea started on an international trip when I was working as a consultant in mergers and acquisitions. I surfed the web and found many online stores that allowed individual consumers to purchase genuine designer merchandise at much lower prices. Why can’t everyone access this fragrance at half the price?

SEO 86

SEO PPC America Design 86

ConversionXL

MAY 22, 2014

These will be living documents that will include some of the best resources from here on ConversionXL and around the web. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

MARCH 14, 2017

Instead, open up Google Analytics and go to Behavior > Site Content > Landing Pages and use the comparison feature to analyze which landing pages are performing well in comparison to your other pages. ” Choose Appropriate Acquisition Channels and Tactics. Informational: The user is searching for information.

Matching 99

Matching Conversion Audience Analytics 99

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. And by far the biggest lesson I learned is that you have to test everything. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. Cross-device, cross-browser, and private browsing tracking is hard impossible. Hybrid predictive approach.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. This metric has been in every tool since we started torturing web server logs to measure hits (!). The web is littered with examples of this awfulness.

Metrics 152

Metrics Analytics Search Channel 152

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc., Shaw, Dallas Web Design Inc ! #15- 13- I had no other choice.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140