www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive.

Search 31

Search Technical Review SEO Small Business 31

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up). Or your Display ads.

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Which social media post was this link a part of?

Analytics 118

Analytics Campaign Email Channel 118

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. You can do this very easily by running a Google Adwords campaign.

API 167

API Viral Startup Retention 167

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 25, 2016

Now you need to actually collect data from your app via a software development kit (SDK), which connects to the Google Analytics APIs. Acquisition and Segmentation. Social Media: This one’s pretty self-explanatory. You can use social media to promote your app, either organically or paid. Acquisition Reports.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Both Sides of the Table

DECEMBER 5, 2010

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Go to Acquisition > Social > Conversions > Assisted vs. Last Interaction Analysis tab.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

SEPTEMBER 4, 2019

AMP for acquisition, PWAs for engagement. Launching marketing campaigns , informing about order progress, brand news—it’s a unique communication channel to help your brand become a part of your user’s every day (assuming you use that power wisely). That’s where Accelerated Mobile Pages (AMP) come in. use an HTML link.

Web 103

Web Caching HTML Marketing 103

Occam's Razor

JANUARY 30, 2012

[Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Try to look at your top 25 campaigns and compare conversion rate.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. You can't just rely on search engines or spending money on campaigns. 10% Campaigns.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

OCTOBER 16, 2019

I’ll leave you with an actionable plan for successful link-building campaigns. Finally, I’m a big believer that you don’t need any particular tool to make your outreach campaign shine. Ready to start your own successful link-building campaign? Do this instead. A relationship-centered link-building strategy.

Campaign 109

Campaign Email Partner Channel 109

ConversionXL

NOVEMBER 11, 2015

” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social. Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

JANUARY 4, 2016

Because now, you don't have to pull data out of your analytics tool's API and do your own calculations with the right formula. You spent $211 on your AdWords campaign cost for keyword Calico Critters. Again, at the minimum Profit = (Revenue) – (Campaign Cost + COGS + Humanity). The campaign is still in black.

Metrics 60

Metrics Analytics eCommerce Conversion 60

steveblank.com

JULY 8, 2011

WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Media Temple. Use their api to handle payment related stuff. Rovi API has everything you need for information. Rdio provides the music and the player via an API. Box API lets you store files dynamically! Camera, video, and most of the APIs described above for web Tools). Google Geocoding API.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. The value of the marketing changes throughout different phases: Impressions: for display and social media. What is it? Who is it for?

Agile 90

Agile Analytics Algorithm Software Review 90

Hunter Walker

JUNE 19, 2017

Catherine Vaughan: My co-founders and I met while working on the Hillary Clinton campaign in Ohio. We’re building an API that helps the universe of progressive organizations identify key seats and direct funding and attention to the most important races, filtered by relevance to the organizations’ policy areas.

Columbus 84

Columbus Cleveland Cofounder Ohio 84