ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

NOVEMBER 15, 2016

Making sure your offer is well communicated, and maybe targeted to different audiences. Reducing churn rate. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. It’s no surprise, then, automated emails get 152% higher click rates than broadcast emails. 7 Must-Have Drip Campaigns for SaaS Marketers.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Lead with a statement that your audience ultimately agrees with.

PR 120

PR B2B Lean Audience 120

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. This is how a tagged URL for a Facebook ads campaign would look: slidebean.com?utm_source=facebook.com&utm_medium=cpm&utm_terms=marketing-audience-A&utm_campaign=US-FB-ContentMarketing.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

AUGUST 12, 2016

LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses. Who is your target audience? Calculating your CAC.

Software Review 48

Software Review Metrics Revenue Acquisition 48

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Up and Running

MARCH 11, 2015

In the purpose of the pitch, you really want your audience, whoever it might be that you’re pitching to, to look like this cute little frog. It also shows and communicates to your audience that you’re not being respectful of their time. That moves into the customer acquisition strategy. That’s not good.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

maplebutter.com

JANUARY 8, 2013

Find a location that has a target rich audience (aka Bar). Acquisition / Lifetime Value, etc. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

OCTOBER 30, 2021

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer 140

Customer Marketing Social Media CPA 140