ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. And I always say it's sales or conversion , you know, rate optimization. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. She is a model for us all! 5) Manage relationships (CRM).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. It does require working with your CMO, VPs, Directors, IT, Offline Sales, UX, IT, and more people than you could ever imagine. Focus on optimizing your Cost per Acquisition (CPA). It is worth it.

Analytics 165

Analytics Marketing Channel Metrics 165

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

www.rocketwatcher.com

NOVEMBER 8, 2010

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. We can say the same thing for B2C products, for example, HeadSpace. So it comes down to this: how loyal are you to Headspace?

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. We can say the same thing for B2C products, for example, HeadSpace. So it comes down to this: how loyal are you to Headspace?

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, a person finds your business, visits your website, completes a form, chats to the sales team, and then becomes a customer. Additionally, gather data from sales and customer services reps. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. The Business Framework. The framework is not a funnel (#funnelsaredeadlonglifefunnels).

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Maybe you’re the sales leader. Most companies focus on customer acquisition, not providing the best experience. When differentiation doesn’t matter. The bar is quite low. Blue ocean strategy.

Differentiation 162

Differentiation Software Review United States Demand 162

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. There is nothing on sales. Can you add useful resource for generating sales for start-ups.

Software Review 110

Software Review Startup Silicon Valley Analytics 110