ConversionXL

MARCH 17, 2021

Companies experience a high churn rate because of bad product adoption. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

AUGUST 12, 2016

LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC). Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses. Optimizing Customer Lifetime Value. Image Source.

Software Review 48

Software Review Metrics Revenue Acquisition 48

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

maplebutter.com

JANUARY 8, 2013

Acquisition / Lifetime Value, etc. You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign. for most seed investments, investors will put more stock in the person and the traction they get with the resources at hand. So build a strong base.

Technical Review 44

Technical Review Startup Cofounder Software Review 44