ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. An easy method is to use a company database like Crunchbase. It all starts with research.

Email 130

Email Campaign Reputation San Diego 130

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. 1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue.

API 167

API Viral Startup Retention 167

This is going to be BIG.

FEBRUARY 26, 2010

On top of that throw in a bunch of web servers and SQL databases, cross-platform 3D graphics code and a highly scalable physics engine and you get the idea. A position where that will call on strategic and tactical execution, this person will design and execute a broad range of campaigns to facilitate customer acquisition.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

David Teten

DECEMBER 3, 2019

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I’ve used Asana extensively to manage activities firm-wide. 3) Raise capital. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

DECEMBER 12, 2013

A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In In the early days of e-commerce, sales were typically the most important metric for success. HealthTap has built up a network of over 50,000 U.S.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Campaign Email Marketing 137

crowdSPRING Blog

JULY 24, 2018

With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. If you want to start a drip marketing campaign, Drip is a natural choice. Prefer a streamlined process?

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

With filters, a substantial database of keywords and access to keywords in 170 countries, and a thorough SERP analysis, Ahrefs is a heavy hitter in providing any business with valuable data to guide a successful marketing strategy. If you want to start a drip marketing campaign, Drip is a natural choice. Prefer a streamlined process?

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool).

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

APRIL 15, 2020

Machine learning and AI improve the ability to recognize patterns and pull the right responses from a database. These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. Many already have been. The problem?

Artificial Inteligence 99

Artificial Inteligence SQL Algorithm Metrics 99

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Custom dimension and metrics. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

OCTOBER 19, 2017

I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc. The organization doesn’t feel like they can only ask for tests if they’re in marketing (or acquisition, etc.) or another supported function. The objectivity of the data is lost.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting.

Retention 111

Retention eCommerce Channel Community 111

steveblank.com

JULY 8, 2011

Simple editing. WebSequenceDiagrams - sketch sequence diagrams. automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

From premium paid subscription databases to free tools showcasing new startups and startup maps, The Ultimate Startup Intelligence Tools List is guaranteed to help you get your research done. Plus, their javascript Library is real time so you get notifications on any database update. Need a database/back end solution?

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

VC Cafe

FEBRUARY 9, 2010

Pursway uses patent pending sentiment analysis technology on social networks, enabling clients to identify the influencers and followers for each of their products product within their customer database. They can then create campaigns that utilize this information in a measurable fashion that can be tied to success metrics.

North America 74

North America Europe Database 74

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. experiment with p type of campaigns. Metric: A metric is a number.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today? Combine Results / Metrics Performance. #5.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. What do I mean by that (to those of you who are not database geeks)? Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. But each keyword gets "credit" for other metrics. By doing multichannel analytics! and finally 3.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. What was the acquisition cost of each sign-up?

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Traffic Trends Key Metrics Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60