VC Adventure

SEPTEMBER 10, 2010

I’m extremely excited about the portfolio of companies my partners and I have put together at Foundry Group which includes some great ad tech companies which you list above. Rather, I’d say that the one truly common trait across our portfolio of companies is the obsession these businesses have with their product.

Technical Review 60

Technical Review Due Diligence Venture Capital IPO 60

Women Entrepreneurs Can

MAY 25, 2021

When you start searching for a business consultant, you will see different types of advisors providing mentoring, advisory, and coaching services. For instance, if you are planning to complete major acquisitions or business transformations, you will need a corporate communications advisor to help your business.

IPO 52

IPO Social Media Acquisition Search 52

Occam's Razor

JULY 24, 2018

A quick search query will illustrate that that looks something like this…. Impressions can be used in real-time for decision-making by your display, video and search platforms (e.g., For example, there is no need for any human to review Viewability because advanced display platforms optimize campaigns automatically against this metric.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

FEBRUARY 17, 2021

First and foremost, your content needs to be written to rank for key search terms. In my experience, I’ve noticed that SaaS brands are often a great place to start with link acquisition. Do your email outreach campaign in a way that won’t negatively impact your brand. 2) Experiment with building links on SaaS websites.

SEO 157

SEO Metrics Acquisition Email 157

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. I dare say even more than Search (and without a shred of doubt, more than Social Media). Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics?

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. We have to do Paid Search. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Search, Email and Facebook. Maybe it is Affiliate and Paid Search. What's that?

.Net 119

.Net Campaign Analytics Channel 119

David Teten

MARCH 3, 2015

That is what I’ve seen happen with the “ Lean Startup ” philosophy of viewing your startup as a scientific experiment in search of a business model. And I definitely am one of those people who regularly advises our portfolio companies at ffVC to think creatively about how to experiment on their operating assumptions. Step III: Market.

Startup 60

Startup Private Equity Lean Portfolio 60

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

VC Cafe

JULY 21, 2020

If you’re a startup founder, you’re probably looking at Google in some way, maybe in terms of partnership or acquisition, but maybe some level of suspicion and fear. Notable portfolio companies include Uber, Slack, Jet.com, FlatIron Health, Kobalt Music Group and many others. M&A – Acquisitions.

Technical Review 131

Technical Review Startup Early Stage Cloud 131

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

SEPTEMBER 22, 2020

The first step to any successful outreach campaign is to find the right blogs to reach out to. While there’s nothing wrong with trying to guest post on larger sites, if you don’t have a large portfolio of quality content, it can be a struggle to break through the noise. How to find the right blogs that will accept your pitch.

Social Media 116

Social Media SEO Email Campaign 116

Occam's Razor

AUGUST 9, 2016

You can also search for other stuff, like custom reports or attribution models. We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. Another tip. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Duct Tape Marketing

APRIL 14, 2022

If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. Bob Glazer (07:19): I, I, I think it's, every business needs to add the sort of activity to their portfolio. They are the partner and the supplier are all in one.

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

K9 Ventures

JULY 21, 2016

Occipital — makers of the Structure Sensor for 3-D data acquisition. That’s 7 out of about 29 investments that K9 has made to date and so that’s almost 1/4 of the K9 portfolio. To date K9 Ventures has invested in the following hardware companies: Lytro (f/k/a Refocus Imaging) — light field imaging camera.

Software Review 48

Software Review Forecast Portfolio Distribution 48

Occam's Razor

APRIL 13, 2015

Search Queries: Get Your Organic Keyword Data Back! You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Time Lag & Path Length: Pan-Session Ecommerce Analysis.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

NOVEMBER 15, 2010

Go use site search. Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). What to look for: I am really looking for a balanced portfolio of traffic sources. 10% Campaigns.

Web 139

Web Analytics eCommerce Campaign 139

Seeing Both Sides

MARCH 30, 2010

It reminds me of the Sopranos - flawed characters that you at times root for, at times despise, interlocked in an entertaining drama that centers on the fundamental search for happiness and respect. Although the show is entering its fourth season, I'm just getting around to watching Season 1 and I am falling in love with the show.

Advertising 34

Advertising Holding Company Acquisition Portfolio 34

Occam's Razor

MARCH 23, 2010

It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Do a Google search for the Consultant. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It's just that there are so many and I set myself the challenge to just focus on two metrics each for acquisition, behavior and outcomes. Context #1: A Reminder About the Importance of ABO. Can you feel my pain?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Applying it to digital advertising….

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

APRIL 15, 2020

These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. The person who crafted this campaign clearly wanted maximum control. Use an AI-friendly structure. Take Facebook. The problem?

Artificial Inteligence 99

Artificial Inteligence SQL Algorithm Metrics 99

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. And we were talking about search and it was great.

Iran 39

Iran Technical Review Non-Compete Lean 39

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. How should you decide which one of these acquisition sources you should invest in more? how can you figure out which acquisition channel is more important? And just look at all that Search traffic from Bing!

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 7, 2019

You'll be surprised by the steep drop in Cost per Acquisition. Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes. Super cool, super profitable.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. It helps your boss understand how best to optimize your acquisition strategy.

Metrics 159

Metrics Analytics SEC Acquisition 159

YoungUpstarts

AUGUST 27, 2018

Domain authority is a search engine’s (like Google’s) way of attributing value to your site to scale it up those SERPs. Remember to keep your published works as examples of your future work – start building that portfolio. Adding a column that labels the progress of each prospect will indicate how the campaign is progressing. .

Marketing 113

Marketing PR Later Stage Startup 113

online.wsj.com

SEPTEMBER 23, 2012

View All Search Results » Subscribe. He also combed the portfolios of VC firms and talked to people at start-ups, he says. In early 2011 an acquisition by a Fortune 500 company fell apart. Opinion: Noonan: The Romney Campaign Needs a New CEO. Advanced Search. Advanced Search. Financial News.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. Edwin: I do get a lot of searches for that, by the way. What might their title be today that you could search LinkedIn on or you could pummel your network around? The fact is that’s how they act.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

SEPTEMBER 7, 2010

Tens of thousands of rows of keywords in the Search Report (even for this small blog!). Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. We typically tend to look at silos and rare compare across acquisition channels. The Problem. We have a very long tail of data in web analytics.

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

JUNE 1, 2010

Consider how we measure success of our TV campaigns. You can run controlled experiments to measure incremental online/offline impact and balance the portfolio of media channels you are exposed to, rather than getting distracted by sideshows like "attribution analysis" So much promise. So exciting. Caused embarrassment.

Marketing 92

Marketing Channel Web Metrics 92