Acquisition Campaign SEM SEO 
Duct Tape Marketing
NOVEMBER 15, 2023
With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.
ConversionXL
FEBRUARY 3, 2022
Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.
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ConversionXL
FEBRUARY 3, 2022
Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Customer experience improvements.
ConversionXL
DECEMBER 13, 2022
In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests.
Austin Startup
MARCH 26, 2019
25 questions that DTC entrepreneurs should ask themselves before scaling customer acquisition So you run a direct-to-consumer (DTC) brand. You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV).
Up and Running
JULY 26, 2016
Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Most campaigns can be optimized to increase conversion rates and lower costs.
This is going to be BIG.
FEBRUARY 26, 2010
Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.
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