ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 23, 2022

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

JUNE 12, 2019

You might benefit from outsourcing or using a contractor for specific types of campaigns, giving you control and flexibility around how long you keep someone on board. The following considerations are some of the most important aspects of any digital marketing campaign. Search Engine Optimization (SEO). Custom websites.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

Advertising 131

Advertising Cost Customer PR 131

Women Entrepreneurs Can

SEPTEMBER 1, 2020

A buyer persona is a fictional or imaginary character that represents a business’s potential customers, based on what you know about customer’s behaviors, and customer acquisition. Web developers have extra knowledge and experience in dealing with SEO(Search Engine Optimization) and converting landing pages.

Social Media 97

Social Media Marketing Analytics Web Development 97

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JULY 22, 2021

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

Technical Review 162

Technical Review SEO Software Review XML 162

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

Hearpreneur

DECEMBER 14, 2022

Retention is much less expensive than new customer acquisition, so the move could certainly help us maintain operations even if markets drop. Through a company blog and SEO keyword research, our target demographic can discover our brand, which will boost website traffic steadily over time. 22- Nailing SEO. For me, it's SEO!

Entrepreneur 112

Entrepreneur Retention SEO Employee 112

Startup Professionals Musings

JANUARY 9, 2022

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. They specifically targeted the T-Mobile account. It doesn’t necessarily have to be one or the other.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.

Channel 65

Channel Acquisition Framework B2B 65

Duct Tape Marketing

FEBRUARY 14, 2018

Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings , I hope you’ll understand why after reading this column. Campaign “design” is potentially the most technical aspect of the bunch. (As But I digress.). We surveyed 300 U.S.

Email 49

Email Technical Review Marketing SEO 49

Hearpreneur

MARCH 21, 2021

We launched our first campaign and got an incredible amount of support and funding for our product. 7- I was the victim of a horrible acquisition. I started my business because I was the victim of a horrible acquisition (can you name a good one?). Thanks to Omid Semino, Diamond Mansion ! #7- Photo Credit: ????Jay Jay Helms.

Entrepreneur 143

Entrepreneur Technical Review Acquisition Software Review 143

ConversionXL

JULY 8, 2021

Acquisition conversion rate: Which channels produce the best conversion rate, and why? Campaign conversion rate: Do targeted ads convert more, if so, which ad groups convert better? But what about investing more in SEO and organic growth? To capitalize on this insight, you can increase the budget spent on those ad groups.

Conversion 156

Conversion CPA Metrics Analytics 156

Up and Running

MAY 17, 2017

The sad reality is that many business acquisitions do not work out as hoped. To make your business ripe for acquisition, make your business appealing to potential buyers. To break this down, think about every acquisition or purchase you make in daily life. With business acquisitions, the primary focus of the ROI is money.

Acquisition 92

Acquisition Technical Review Revenue Exit Strategy 92

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

MARCH 19, 2020

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? De Beers made such an investment, even though a brand campaign could only soften the decline in sales during the 2007–08 crisis: Ally faced a different challenge.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work.

Analytics 127

Analytics Campaign Search Customer 127

YoungUpstarts

JULY 3, 2018

It provides unlimited resources and tools to help them implement, measure, track, regulate, and evaluate their marketing campaigns. These tools are handy and can be used in all major areas of digital marketing including content research, marketing, SEO, email marketing, and more. Content Research and Content Marketing.

Social Media 221

Social Media Startup SEO Analytics 221

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Organic traffic: Don’t forget about SEO. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg.

Audience 127

Audience Non-Compete Distribution Channel 127

YoungUpstarts

JANUARY 29, 2018

Leveraging various online marketing strategies is critical to an overall successful campaign. Here are a few of the many channels they can help your business excel in: Traffic Acquisition. No traffic means no sales, so it’s important to figure out a traffic acquisition strategy that works for your brand.

Affiliate 138

Affiliate Marketing Social Media SEO 138

ConversionXL

JULY 29, 2020

If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. There are reasons beyond Amazon SEO to run paid campaigns.

SEO 113

SEO PPC Algorithm Software Review 113

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Great stuff!

Southern California 170

Southern California Acquisition Cost Customer 170

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

This is going to be BIG.

DECEMBER 2, 2018

Over the last five years ago, a disproportionate amount of venture capital funded paid acquisition on Facebook. Companies are reporting that acquisition costs are trending up, and optimization is increasingly feeling like squeezing blood from a stone. How would you spend it?

Acquisition 143

Acquisition Startup IPO Venture Capital 143

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] You know, today, everybody's online, but are they finding your website, grab the online spotlight and your customer's attention with Semrush from content and SEO to ads and social media. ” Do you ever fight the urge to say we have to be different again?

Marketing 75

Marketing Differentiation B2C PR 75

Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Did you realize your acquisition was distinct on mobile? A very bad thing.

Analytics 159

Analytics Search Campaign eCommerce 159

Up and Running

SEPTEMBER 13, 2021

Acquisition. Which websites, Google Ads campaigns , or search engines brought them to your website? User Acquisition Data Report. User acquisition data is fundamental to maximizing your return on investment for marketing. SEO optimization. Where did your site visitors come from? Device targeting. Real-time reports.

Analytics 93

Analytics SEO Channel Search 93

ConversionXL

AUGUST 20, 2019

Whether you rank first or fifth, improving your click-through rate is low-hanging fruit that will impact your bottom line—without a major investment in link-building or dedicated marketing campaign. Choose from the optimizations above to boost your overall content performance in an essential, albeit fickle, acquisition channel.

Search 128

Search Software Review Semantic Naming 128

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're better than everyone else at SEO.". "A We're going to A/B-test our landing pages until the right message appears.".

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

FEBRUARY 17, 2021

There’s no shortage of SEO advice on how to rank higher for key terms. Optimize your on-page SEO. Yet, even today, acquiring high-quality backlinks is still one of the most effective components of a successful SEO strategy. Other SEO tools such as SemRush have similar features. Create high-quality content.

SEO 157

SEO Metrics Acquisition Email 157

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. SEO Custom Reports. That can inform your content, SEO and PPC strategies. Take advantage of that to make your custom reports even smarter.

Analytics 48

Analytics Customer PPC Metrics 48

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. I like his outline of five steps to the proper utilization of integrated media as follows: Analyze your existing media.

Media 148

Media Social Media Marketing Campaign 148