Remove Acquisition Remove Channel Remove eCommerce Remove Sales Cycle
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130
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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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Conversion Rate Formulas to Accurately Calculate Growth

ConversionXL

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Ecommerce purchases from Facebook Ads. How to calculate conversion rate.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

How does retention differ among different acquisition channels? Acquisition Efficiency. Customers that converted in the last year that had a sales cycle of less than x weeks. Let’s look at an example from an eCommerce company and what cohorts are valuable to them. Expansion Potential.

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A dumb American’s perspective on investing in Southeast Asia

Hippoland

But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company.

Asia 48
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A dumb American’s perspective on investing in Southeast Asia

Hippoland

But it’s arguably even harder in a place where there aren’t ready distribution channels. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. This makes it easier to do customer acquisition for a consumer-based company.

Asia 48
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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

Ideally, you’ll wait for a month to get at least one well-rounded sales cycle to use as a baseline. Cart abandonment represents a huge opportunities for ecommerce sites. As I mentioned above, Enhanced Ecommerce also gives you the ability to customize your funnel visualizations with more flexibility. Image Source.

Analytics 126