Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Clayton Christensen’s Jobs to Be Done framework proposes that focusing solely on customer data leads founders on a wild goose chase. Sales channels. Every additional sales channel costs resources and increases scope.

Product 436

Product Viral Channel San Francisco 436

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. This usually comes down to very company specific things, like what channels are effective for growth.

Analytics 99

Analytics Engineer SEO Channel 99

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

OCTOBER 13, 2015

How does retention differ among different acquisition channels? Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

DECEMBER 17, 2018

You’re likely familiar with different growth frameworks, like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all starts with Acquisition, and one of the biggest acquisition channels is organic search. The Role of SEO in Growth. How People Read Short Articles [Original Research].

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 256

Social Media Media Product Conversion Ratio 256

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. One is a framework which is a play on Daniel Pink's Amp, which you may have heard of. So that was the key thing.

Community 53

Community Kuwait Cofounder Bootstrapping 53

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. Here’s a good article to read if you’re looking to brush up on such a framework.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

SEPTEMBER 25, 2018

They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.” Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral.

Retention 107

Retention Metrics Analytics Channel 107

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ITSMA’s ABM framework simplifies these types. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. Hello and welcome to another episode of The Duct Tape Marketing Podcast. Just go to Cloudphone.com/ducttape.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Lightspeed Venture Partners

JUNE 11, 2012

But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry. Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. As these channels became better policed, discovery moved to the feed.

IP 113

IP Distribution Viral Mobile 113

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Using frameworks such as the STAR and Lewis Lin ’s CIRCLES methods are highly recommended. Don’t generalize your experience. SO, YOU’RE HIRED! Be careful, though!

Management 85

Management Product Technical Review Software Review 85

ConversionXL

SEPTEMBER 3, 2014

Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line. Tackling these kinds of frustrating user issues helps to reduce churn and the mitigates the emphasis on new acquisitions.

Customer 127

Customer Analytics Conversion eCommerce 127

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. involved before we go into production.

Customer 167

Customer San Francisco Lean Hockey Stick 167

The Startup Toolkit

NOVEMBER 15, 2012

Growth is acquisition plus retention. Or, in canvas terms, channel plus relationship. Acquisition and retention tend to be inseparable from the product. Cost of acquisition vs. lifetime value. In cases like that, you can just tick off that bit of the model and move on to other questions.

Startup 55

Startup Business Model Retention Acquisition 55

www.vccafe.com

MARCH 11, 2013

Express : Express is built on NodeJS framework. Web frameworks. Zend Framework (PHP). great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. open source framework for Ruby. a PHP open source framework. high-level Python framework. Did I mention itâ??s

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JANUARY 18, 2022

With the right framework, any startup can achieve this in their industry. Create a consistent brand message that conveys your core values and mission across every channel so that people know who you are and how you’re different from the competition. Customer acquisition cost. Which do you choose? It’s the safer bet.

Equity 94

Equity Marketing Social Media Software Review 94

Ben's Blog

MAY 15, 2020

In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users. In normal times, every company operates against some hypothetical growth model—a data-driven framework that describes how your product grows and how you acquire new users.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site.

Design 111

Design Framework Product Development Technical Review 111

Duct Tape Marketing

OCTOBER 23, 2019

John Jantsch: Let’s talk about the cornerstones of distinction, which are a part of your iconic framework: clarity, creativity. Make room for a new revenue channel. YouTube channels dedicated to our businesses. For one thing, I would look at what’s your percentage of customer retention. Scott McKain: Totally.

Indianapolis 34

Indianapolis Retention Differentiation Programming 34

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. Acquisition / Lifetime Value, etc.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JULY 25, 2022

Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. For example, you might have a playbook for a brand awareness campaign that includes several channels. Promotional channels. In short, CXL put winning marketing playbooks on the table for everyone to see.

Community 93

Community Marketing Retention Campaign 93

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. 5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04.

B2B 42

B2B Metrics Marketing Startup 42