Acquisition Channel IPO SEO 
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? How did you address that? EM: We had waves of topics.
This is going to be BIG.
DECEMBER 2, 2018
Over the last five years ago, a disproportionate amount of venture capital funded paid acquisition on Facebook. Companies are reporting that acquisition costs are trending up, and optimization is increasingly feeling like squeezing blood from a stone. Not since it’s pre-IPO days has the company looked so vulnerable.
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Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
View from Seed
JANUARY 24, 2018
For this reason, we’ve partnered with Guild members who have experience across different kinds of customers, business models, and distribution channels. Fareed led the first customer growth team at Instacart, with responsibility for pricing, referrals, SEO, and subscriber growth. Brian Balfour, Founder & CEO of Reforge.
Duct Tape Marketing
SEPTEMBER 29, 2022
Questions I ask Mike Evans: [1:46] Could you give us a high-level overview of the startup of Grubhub to IPO to what you’re doing now? 7:52] Was there competition that you had to buy up, and/or what type of acquisitions did you feel like you had to make? [9:19] What type of acquisitions did you feel like you had to make.
Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Leaders (company is leaving China, our IPO is next week, 1,800 new stores are being opened in 180 days, our new IRR is 8%). or Weightwatchers.co.uk
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.
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