Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. If you can break this down by channel that you’ve acquired them from this is obviously better. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Every additional sales channel costs resources and increases scope.

Product 436

Product Viral Channel San Francisco 436

YoungUpstarts

AUGUST 14, 2013

Drive Discovery : To channel serendipitous sales, drive product discovery through a fusion of the social graph (personal relations of Internet users) with the interest graph of consumers. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. Product positioning (what is it, why is it different, and why should the world care?).

Product 108

Product Technical Review Marketing Affiliate 108

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. PR and publicity drive attention…to drive sales. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Optimizing for retention , as he points out, is a high-value activity.

Retention 48

Retention Metrics Acquisition Conversion 48

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 17- To help start-ups.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Duct Tape Marketing

OCTOBER 17, 2018

And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. About how can you measure the impact of some of these channels, but one of the real challenges for small and mid sized companies is, they don’t have enough data.

Marketing 56

Marketing Social Media Analytics Software 56

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

Rob Go

MAY 28, 2015

Learning #1 was how to think about non-performance channels. I think it’s always a tricky question at the early stage how much to invest in stuff like PR, social, influencer marketing, etc. Ken talked about how Naturebox invested pretty heavily in influencer marketing and other brand channels.

Early Stage 28

Early Stage Marketing Channel PR 28

Rob Go

MAY 28, 2015

Learning #1 was how to think about non-performance channels. I think it’s always a tricky question at the early stage how much to invest in stuff like PR, social, influencer marketing, etc. Ken talked about how Naturebox invested pretty heavily in influencer marketing and other brand channels.

Early Stage 28

Early Stage Marketing Channel PR 28

Duct Tape Marketing

NOVEMBER 29, 2016

The only thing you, as a marketer, should be focused on is getting the most out of each channel you’re using. Email is an incredibly important part of your business’s customer activation and retention funnels, so I don’t recommend cutting corners here. By some measures, it’s 40 times more effective than any social channel.

Marketing 28

Marketing Channel Analytics Metrics 28

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. My post focuses mostly on conversion.

Sales 60

Sales Marketing Sales Cycle B2C 60

www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42