Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. The first input is CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

AUGUST 2, 2016

This group of metrics covers numbers such as monthly unique visitors to the website and customer acquisition cost. These metrics can be obtained through analysing a conversion rate. Another kind of metric in this group is the churn rate which shows all the losses, e.g. in revenue, customers, etc. Customer Success Metrics.

Management 100

Management Product Churn Rate Green 100

ConversionXL

MARCH 17, 2021

Companies experience a high churn rate because of bad product adoption. Many customers think about the solution or service as a fancy add-on, but not as a part of operational processes. With Opsfleet, the situation was critical as they provide a commodity service (software development) and have signifcant competition.

B2B 150

B2B Sales Cycle Belgium IP 150

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

YoungUpstarts

SEPTEMBER 11, 2016

Your success or failure will not rely upon the historical data and industry statistics, but from how well you manage daily operations. Here are five tips for assuming better command over your startup operations: Consolidate and Negotiate. A must-have tech is case management software. Be Involved in Training and Hiring.

Operations 100

Operations Management Churn Rate Startup 100

ReadWriteStart

AUGUST 26, 2022

He focuses on investments in fintech, the internet, and software. The beauty of software, in general, is that you have this concept of MVP. Building a business around software has always been different. The vast majority of their customer acquisition is word of mouth. The theme of this episode is how to scale unicorns.

Partner 132

Partner Cofounder Retention Acquisition 132

YoungUpstarts

AUGUST 24, 2017

More importantly, a subscription business model enables you to manage the cash flow, upgrade your business planning and optimize metrics such as churn rates, the lifetime value of a customer, expansion, and more. Through customer acquisition, you’ll work to grow the revenue and then, use that revenue to cover operational costs.

Churn Rate 149

Churn Rate eCommerce Business Model Bootstrapping 149