ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

MARCH 17, 2021

Companies experience a high churn rate because of bad product adoption. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150

B2B Sales Cycle Belgium IP 150

Up and Running

AUGUST 21, 2014

All that money that you spend in pay-per-click is going to go into your customer acquisition cost. Obviously, at the end of the day, the eCommerce conversion rate, how many people end up purchasing, it’s what you’re going to end up using to actually track your customer acquisition costs. If we increase our-.

Metrics 84

Metrics Startup Churn Rate Forecast 84

The Next Web

DECEMBER 6, 2013

This article is part of Drew’s series, 12 Days of Ideas: Building and Marketing Web Products, published his personal blog. A company lives and dies by its revenue stream, especially when trying to bootstrap the business. A year ago, we wanted to see more traction with online acquisition. Our churn was pretty bad.

Churn Rate 136

Churn Rate Product Chicago Bootstrapping 136

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

SVPG

MARCH 10, 2014

They think of just one type of analytics (usually web analytics) and can miss the bigger picture and larger benefit. Or, what is our average revenue per customer? Such as the lifetime value of a customer, or the customer churn rate, or the customer acquisition costs across all sources.

Analytics 63

Analytics Churn Rate Aggregator Acquisition 63

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. These entrepreneurs soon find out it is not.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68