Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer? and we were met with weak demand, slow growth and high costs.

Operations 286

Operations New York City Technical Review Startup 286

View from Seed

SEPTEMBER 12, 2017

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. The old brands and distribution channels are dead or dying. It’s a $1T+ global industry undergoing tectonic shifts. Potential Challenges.

Internet 210

Internet eCommerce Bankruptcy Technical Review 210

Startup Professionals Musings

JANUARY 18, 2014

Success demands testing the solution early and quickly in the market, then iterating to get it right. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Nail the go-to-market strategy.

Entrepreneur 283

Entrepreneur Startup Angel Investor Technical Review 283

Startup Professionals Musings

MAY 12, 2017

Success demands testing the solution early and quickly in the market, then iterating to get it right. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Nail the go-to-market strategy.

Startup 161

Startup Angel Investor Technical Review Incubator 161

Startup Professionals Musings

APRIL 11, 2022

Every business needs revenue to provide investor returns and offset costs. Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

DECEMBER 20, 2012

Success demands testing the solution early and quickly in the market, then iterating to get it right. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Nail the go-to-market strategy.

Startup 296

Startup Angel Investor Technical Review Incubator 296

Startup Professionals Musings

SEPTEMBER 19, 2011

Success demands testing the solution early and quickly in the market, then iterating to get it right. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Nail the go-to-market strategy.

Startup 286

Startup Angel Investor Technical Review Incubator 286

YoungUpstarts

JUNE 20, 2016

This required high operational costs like round the clock staff, abundant paper supplies and couriers. A 2012 study done by IBISWorld revealed that VDRs experienced a steady growth of about 17 percent annually as a result of technological advancements as well as the growth of global demand for these storage services. Benefits of VDRs.

Software Review 100

Software Review Technical Review Due Diligence Security 100

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Successful demand generation campaigns break down silos between marketing and sales. Another plus: It costs almost nothing to produce. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

MARCH 20, 2020

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. Demand generation is no exception.

Demand 124

Demand B2B Distribution Channel 124

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. But not doing basic research makes no sense.

Startup 150

Startup Seed Money DC Software Review 150

Steve Blank

MAY 6, 2015

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.).

Lean 120

Lean Agile Business Model Customer Development 120

Hearpreneur

JULY 17, 2020

An increasing number of urban dwellers around the world, bringing billions to the fold of Middle Class, to meet their demands and needs companies have to innovate products and services, and technologies like AI, ML, IoT, Big Data etc play a crucial role here. Country with bright tech and digital talents is going to have an edge this decade.

Technical Review 128

Technical Review Entrepreneur Software Review Artificial Inteligence 128

ReadWriteStart

OCTOBER 2, 2023

You’re getting more users, more traffic, and more demand. How do you keep up with the increasing demand? Scalability is the ability of a system to handle increasing demand without sacrificing performance, reliability, or user experience. You’ve put in the hard work, and it’s starting to take off.

Design 105

Design Product Churn Rate Architecture 105

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Cost per conversion or acquisition: represents the total cost paid for an advertisement in relation to its effectiveness in generating a conversion. . Marketing KPIs. Sales KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Ford’s Model T cost just $260 ($3,700 in today’s dollars) and Ford held 60% of the U.S. auto market.

Michigan 296

Michigan Cofounder Stock Forecast 296

Startup Professionals Musings

JULY 13, 2019

Every business needs revenue to provide investor returns and offset costs. Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

View from Seed

MAY 28, 2020

Advances in technology and changing consumer preferences have long been transforming the way food is created, distributed, and consumed. The food supply chain has been rattled with distribution shifting from restaurants to grocery and with food production bottlenecks resulting from fewer employees at work.

Memphis 257

Memphis Distribution Bankruptcy Operations 257

David Teten

JANUARY 19, 2021

From RBI, Flexible VCs borrow the ability to reap meaningful returns without demanding founders build for an exit. The value ascribed by subsequent investors (in a secondary); buyers (acquisition); or the public markets (IPO). Flexible VC creates early liquidity which can be either reinvested or distributed to LPs.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would.

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

MARCH 19, 2020

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Version One Ventures

DECEMBER 6, 2018

Focus on distribution and understanding your business. Next, figuring out distribution is generally the most important thing to solve between Series A and Series B. The next stage in the journey is the A round, and as expected, it brings a brand new set of priorities.

Acquisition 150

Acquisition Distribution Metrics Retention 150

Startup Professionals Musings

JUNE 12, 2022

Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. The new corporate model is a distributed entrepreneurial model.

Artificial Inteligence 315

Artificial Inteligence Offshore Merger Technical Review 315

Steve Blank

OCTOBER 31, 2014

And their branding and demand creation activities were going to occur primarily outside of Australia. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. Trip 1 to China to understand manufacturing landscape, potential partners and rough cost of goods.

Global 335

Global Australia Silicon Valley China 335

ConversionXL

MAY 27, 2022

With demand generation. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. What is demand generation? Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services.

Demand 91

Demand Lead Generation PPC Leadership 91

Startup Professionals Musings

SEPTEMBER 26, 2014

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

ConversionXL

OCTOBER 25, 2018

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. You email them.

Demand 132

Demand Vertical Campaign Channel 132

Startup Professionals Musings

MARCH 3, 2018

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Marketing costs and time go up, and the growth curve flattens. Customer acquisition gets harder and more expensive.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

JULY 9, 2017

Every business needs revenue to provide investor returns and offset costs. Every entrepreneur needs to know and communicate the total costs associated with their solution or product, including cost of goods sold, customer acquisition costs, capital costs, operational expenses, and partner costs.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

The Startup Magazine

OCTOBER 13, 2019

Yet, investors and analysts demand it. Smaller companies with hotter brands can make for great acquisitions. Or at least not as cost-effectively. . Distribution & Customers. Acquiring customers can be far easier, certain and cost-effective. Think about a Google or Apple acquisition of Tesla.

Intellectual Property 102

Intellectual Property IP Acquisition Startup 102

The Startup Magazine

MAY 30, 2019

It has already worked with a number of Unicorns, including Uber, Just Eat and Deliveroo, helping them build distribution networks and consumer audiences in the UK via face-to-face marketing and digital channels. What any new entrant to the UK needs is marketing that punches above its weight and that drives results,” adds Rix.

Marketing 76

Marketing Agile Social Network Valuation 76

Sophia Perl of Wisdom

AUGUST 27, 2011

He figured out quickly that there was a demand for printed tutorials. He said they found some sh*ty online print on demand service who could take credit cards and went from there. Tips from Matt Mickiewicz: To keep costs low try swapping services for other services. SP had a lot of tutorials that were downloaded a lot.

EC2 53

EC2 Social Network Distribution Demand 53

Up and Running

MAY 3, 2012

In the business plans that I review, I often come across glaring gaps that are simply insurmountable; e.g. plans to launch new alcoholic beverages in the UK without understanding the capital costs or the power of distribution in that industry. The list goes on. To be clear, I’m not anti-entrepreneurship.

Entrepreneur 82

Entrepreneur Technical Review Silicon Valley Lean 82

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? How do we create end user demand? An early indication that you’ve found the right business model is when you believe the cost of getting customers will be less than the revenues the customers will generate. Customer Acquisition. Cost Per Acquisition Paid. Financials.

Balance Sheet 304

Balance Sheet Startup Burn Rate Metrics 304

Both Sides of the Table

JUNE 17, 2017

If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. Is the revenue dependent on a concentrated set of distribution partners or platforms that put future revenue at risk? What did they actually do?

Stock Options 227

Stock Options Startup Dilution Venture Capital 227