ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.

Iran 39

Iran Technical Review Non-Compete Lean 39

Hunter Walker

MARCH 7, 2019

There’s an increased belief (maybe reality for some), that seed VCs want to see revenue before investing in verticals like SaaS, marketplaces, commerce. So when evaluating these companies for investment I’m less interested purely in milestones and more about tactics and learnings. Did you pay 10x LTV in CAC?

Startup 97

Startup Revenue Vertical Retention 97

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Mucker Lab

OCTOBER 24, 2013

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. For Marketplaces to effectively penetrate small and mid-market businesses like a florist (not hobbyists or proprietors.

Vertical 74

Vertical Retention Green Acquisition 74

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Were they vertically integrated ? Why do cable & satellite companies force us to take content “bundles&# that cost more than we want and have content we don’t watch. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

A Crowded Space

JULY 24, 2014

Startups are attacking just about every vertical. When they did find someone they liked, they frequently lost the person later because caregiver retention is incredibly low. . For elder caregivers that are working at an agency — the main benefit is client acquisition and stability of work. The Elder Care Industry.

Disintermediation 79

Disintermediation Acquisition Curation Vertical 79

Mucker Lab

OCTOBER 23, 2013

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. For Marketplaces to effectively penetrate small and mid-market businesses like a florist (not hobbyists or proprietors.

Vertical 60

Vertical Retention Green Acquisition 60

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Since Marc’s prognostication, what has become increasingly clear is that the next 20 years of venture investing and entrepreneurship will also become a different animal than the last 20 years.

Software 107

Software Silicon Valley Los Angeles Columbus 107

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Your goal is retention. Let’s take a look at Jimmy Beans Wool.

San Jose 133

San Jose Customer Database Campaign 133

Hippoland

OCTOBER 16, 2016

High infrastructure companies Traditionally, software investors have loved being in the software industry because the capital costs are low and also because you can get something into the market quickly. You don’t see a lot of “self-taught” folks in this category. growing quickly) and that you are also improving stickiness over time.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Rob Go

FEBRUARY 22, 2017

Companies that send boxes of stuff have retention curves that show customers getting less and less valuable over time. ” The company is also insanely good at finding these customers too, so they don’t waste customer acquisition dollars on the wrong customers. This is very different from subscription commerce, by the way.

Portfolio 36

Portfolio Vertical Retention Valuation 36

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.

IP 98

IP Marketing Technical Review Software Review 98

www.kalzumeus.com

AUGUST 13, 2012

Folks scamming you for the incentive are a — cheap — cost of doing business.). One of the largely-unsung secrets to Facebook having such an insanely high user retention rate is that they use activity from your friends to give you highly personalized emails designed to bring you back to the site and post stuff. (A

Email 54

Email Software Review Software Campaign 54

steveblank.com

JULY 8, 2011

This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark. It covers both Europe ant the US, it is easy, fast and free. Reply Tatiana Maya , on March 10, 2011 at 9:10 pm said: Hi Steve, Are you aware of [link] ???

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Market share: You may already be a category leader, and growth requires you to expand into new verticals. The scope of the project.

Software Review 96

Software Review Technical Review Software Acquisition 96

www.rocketwatcher.com

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Cost per prospect – given only a certain percentage of targets become prospects, what is the true cost you are paying for a prospect. If you enjoyed that, you should subscribe!

B2B 42

B2B Metrics Marketing Startup 42