Acquisition Cost Sales Cycle Viral 
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
Version One Ventures
SEPTEMBER 17, 2013
Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.
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ConversionXL
MARCH 6, 2019
They also come with higher costs and LinkedIn-specific platform limitations. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost. The sales cycle may last for months, or more than a year.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.
Hippoland
FEBRUARY 12, 2018
At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?
Hippoland
FEBRUARY 12, 2018
At a high level, business is simple! :) You bring revenue in and your costs send money out the door. You want your revenue to be higher than your costs. When you’re talking with an investor, I’d say in general, he/she has biases towards the customer acquisition methods that has made him/her money before. Or in between?
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