Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Ads can also be cost-per-click or cost-per-action ads.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. According to JungleTopp , TikTok ads generate 155% more clicks and have a cost-per-impression (CPM) of around five times lower than Facebook and Instagram. This helped HP earn 4.7

Customer 102

Customer Viral Audience Campaign 102

VC Cafe

JULY 25, 2017

This post is just my own learning process about this subject and doesn’t cover the rapidly growing bot ecosystem or the vertical messaging apps (startups like Crew ). If you think about it, Messaging apps are the most viral. Today you message your friends and family mainly. We give up privacy to avoid controversy. In summary.

Social Network 74

Social Network Russia Mobile Japan 74

Hippoland

OCTOBER 16, 2016

High infrastructure companies Traditionally, software investors have loved being in the software industry because the capital costs are low and also because you can get something into the market quickly. Do you have virality built into the product? You don’t see a lot of “self-taught” folks in this category. I mean REALLY HARD.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. Customer acquisition is like drilling for oil.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

David Teten

DECEMBER 3, 2019

Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores. Capital has built a free online tool for founders to calculate their cost of capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

Reid Hoffman

SEPTEMBER 8, 2020

Reed Hastings of Netflix has said, “It’s not a strategy if failing in it doesn’t actually cost you something real.” Pivots can be high-cost, but they can also be high-reward. The average customer acquisition cost of advertising on Yahoo or Netscape was well over $40. HOW DO I KNOW WHEN IT’S TIME TO PIVOT?

Startup 36

Startup Silicon Valley Business Model Mobile 36

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

Rob Go

JULY 11, 2013

Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104