Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Client posted a video of a soon to be released product on their Facebook brand page. It is a lovely emotional video (really was!). Gets more Likes. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

infochachkie.com

SEPTEMBER 24, 2011

John Greathouse has held a number of senior executive positions with successful startups during the past fifteen years, spearheading transactions, which generated more than $350 million of shareholder value, including an IPO and a multi-hundred-million-dollar acquisition. John is a CPA and holds an M.B.A. from the Wharton School.

Equity 40

Equity Silicon Valley Cofounder PR 40

The Startup Magazine

SEPTEMBER 12, 2023

You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Produce engaging content for your blog, website, infographics, and videos. Make videos that communicate your company’s story and showcase your products or services while also being visually appealing.

Channel 143

Channel Social Media Marketing PPC 143

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.

Acquisition 47

Acquisition Cost Customer Social Media 47

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Question time for your Acquisition, Design and Merchandizing team. Where you have CPA, it is is an even more valuable signal.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 9, 2013

Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. Hence none of you will mis-understand that recommending a focus on CPA in stage four means you run the company to the ground because you ignore business fundamentals! [A Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link).

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It's just that there are so many and I set myself the challenge to just focus on two metrics each for acquisition, behavior and outcomes. I even abandoned CPA (not enough focus on what makes the ads good).

Metrics 155

Metrics Marketing Analytics Channel 155

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth. Expo SF (May.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

MARCH 21, 2017

This article is about how to build influencer marketing campaigns, not how to become an influencer, but I thought it would be illuminating to share this video by Bloomberg on a journalist’s attempt to become an Instagram influencer: Apparently it’s pretty hard work. Treat it like any other acquisition growth experiment. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

FEBRUARY 26, 2008

But it is easy to say: "Excellent idea, why don't we split traffic and send 50% of the home page traffic to your idea and get customer feedback on a no calls to action only video home page." Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not. Here is another example.

Management 68

Management Analytics San Diego Web 68

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Oh, and everything has a CPA (not just your paid search or display/banner ads).

Metrics 151

Metrics Web Analytics CPA 151

andrewchenblog.com

JANUARY 28, 2010

You can see the video/outline for the talk , Daniel’s commentary , and a mindmap of the talk (scroll to the bottom of the post). CPM/CPA/CPC) What do the intermediate metrics look like? At worse, it’s easy to lose a ton of money, if the CPA exceeds the LTV. Ad.com 20M 0.10% 20,000 10% 50% 1000 $20,000.00 $20.00

CPA 51

CPA Retention Viral Acquisition 51

infochachkie.com

DECEMBER 5, 2011

For instance, “Hautespot” might be a clever name for a wireless video company, (as in “hot spot”), but it is difficult for uninitiated users to spell correctly. John is a CPA and holds an M.B.A. Even if the name’s meaning is obvious when read, the proper spelling of such names may be difficult for a casual user to recall. Sales (13).

Naming 40

Naming Technical Review Product Product Name 40

ConversionXL

OCTOBER 30, 2021

Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Clicking on the link takes visitors directly to a sign-up page for a video tour that includes a list of intriguing product benefits. Using video helps to grab attention.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

MARCH 7, 2016

You own the content, you set your own creativity limits (no 140 characters or videos of only xx resolution), and you own the data on platforms you own. Or a variation, "I'm posting pictures on Instagram and videos on YouTube, why do I need my own audiences?" You rent audiences on TV, Magazines, Search, Display, etc.

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

APRIL 6, 2016

Say it – Reviews, expert Q&A, audio clips / videos. Fix churn before acquisition – it will flatline growth. Personalizing when the first land for better acquisition. If you have poor retention, nothing else matters, especially acquisition. Increase LTV –> higher CPA. Their authority helps.

Retention 48

Retention Algorithm Software Review Conversion 48