VC Cafe

JULY 15, 2021

The reality for startups is that it’s not enough to build, design and ship a great looking app – marketing and distribution are critical to success. So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

APRIL 14, 2009

Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Since were offering a complete solution, which involves the development of a new product, there is design, prototyping, etc.,

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. What customer retention strategies are working best for other florists? Looking at the pillar companies and those on deck locally, you’ll note a diversity of sector.

Social Media 185

Social Media B2B North America Media 185

The Startup Toolkit

FEBRUARY 27, 2012

It’s harder for people (including your own team) to intuit the implications of your retention rate. The lean startup book’s engines of growth is a great starting point for picking good metrics: Growing virally? Focus on retention. Focus on cost of acquisition versus lifetime value. It’s tempting, too.

Metrics 46

Metrics Retention Viral .Net 46

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K This means users love it, that there’s lots of retention and engagement, even at small numbers. Startups are designed for astronomical growth. Andrew Chen , Uber : “Startups don’t need growth hackers – at first.

Retention 48

Retention Metrics Acquisition Conversion 48

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Brian : Our monkey brains are not designed to balance those things at the same time.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Yet most startups seem to constrain creativity to product design. Many people are visual thinkers. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Most funnels treat referrals as another step in a funnel, but of course we know they don’t work that way.

Analytics 78

Analytics Metrics Channel Software Review 78

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

MARCH 15, 2016

Questions to Ask Yourself Before Designing a User Onboarding Flow. Designing a user onboarding flow that works for you is complicated. Informed, not reactionary: Are the things you’re having me do highly correlated with me getting value out of the product, or are you just offloading busywork because your design is broken?

Mobile 48

Mobile Retention Email Software Review 48

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

YoungUpstarts

MAY 24, 2019

Russell is an educational researcher, teacher professional development specialist, curriculum designer, and classroom teacher who works with schools and also at the level of educational policy development. Though that environment can sometimes be useful, that isn’t really the vision Russell Hazard has for our children.

China 113

China Global Framework Singapore 113

Lightspeed Venture Partners

JUNE 11, 2012

Many of the circa 2009 social games were more focused on growth than retention, and in many cases more focused on “satisfaction” than fun. Game design has improved, as has design and art. In 2009, viral growth through invitations and notification were the way that Facebook games could get discovered.

IP 113

IP Distribution Viral Mobile 113

ConversionXL

APRIL 6, 2016

The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Big changes w/ big results + Big design changes. Still, because of modern web design trends, most sites have done away with underlines despite data saying users click less and take more time to click.

Retention 48

Retention Algorithm Software Review Conversion 48