article thumbnail

How to measure your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses. CACR (Customer Acquisition Cost Ratio). The lower the ratio, the more successful the customer acquisition campaign.

article thumbnail

Measuring your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses. CACR (Customer Acquisition Cost Ratio). The lower the ratio, the more successful the customer acquisition campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Make Better Business Decisions Using Google Analytics

Up and Running

Google Analytics collects vast amounts of information about users’ behavior across the Internet. That makes it an essential driver of your web marketing strategy and the management of your website. Acquisition. User Acquisition Data Report. Where did your site visitors come from?

article thumbnail

Is There a Valuation Bubble for Social Media Companies (and if so, is it Bursting)?

Pascal's View

In April 2011, just prior to the Linked In, Pandora, and RenRen IPO’s, Fred Wilson reaffirmed his belief on his blog that we were not in a bubble in this sector: “I n all the posts over the past year or so outlining my thoughts on the financing and valuation environment in the internet sector, I’ve avoided using the word Bubble.

article thumbnail

Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. In that time, exorbitant prices of new Internet companies motivated investors to invest into companies whose business plans included a “dot com” domain. There are case studies that support both sides.

article thumbnail

Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I had a lot of fun learning what the internet could do for me. In fact, my first website I can’t show you, because I don’t think we have internet access, but I had a Geocities website in 1999 for a card game I used to play called Magic the Gathering. I was getting more into internet marketing and trying to ramp up my income.

article thumbnail

Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Is this digital thing here to stay or is the thing that has worked so well for 150 years – catalogs – the thing that still works ("the internet is a fad!")? Should they love one more than the other? What is the incremental value of doing email?

.Net 119