Occam's Razor

JANUARY 2, 2013

This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. For this to work the ecommerce tag has to be implemented right. So look at the standard goals report.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Acquisition segments. Acquisition segments. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments.

Programming 97

Programming Revenue Analytics Software Review 97

The Next Web

DECEMBER 12, 2013

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Lightspeed Venture Partners

JANUARY 6, 2011

And congrats to Alex Le, cofounder of a prior investment, Serious Business, whose first game since the Zynga acquisition is CityVille.]. Ed Baker of Friend.ly , a fun way to meet new people, is focused on driving innovation: Encourage more product suggestions from our engineering team.

Stealth 60

Stealth Startup Lean Cofounder 60

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. CRO and SEO: The Perfect Couple?

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines. How can ecommerce companies compete with Alexa? This post has answers.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What do you learn from this report?

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. One of the most important things a startup can do is make sure that they are keeping track of their data. All you can do is fix it going forward.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

JUNE 27, 2016

This is why I find a much better indicator of success is the Page Value metric in Google Analytics. The biggest difference is that this metric is tied to website outcomes. For example, an old blog post that gets a lot of organic search engine traffic because it ranks well for a popular keyword. Low volume, high value pages.

Analytics 72

Analytics Web Technical Review Conversion 72

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Here is a simple example: You are the Acquisition manager for a company called Omniture. The Problem: Unfortunately.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JULY 22, 2021

Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs). The pages on your website can only be indexed if search engines can crawl them.

Technical Review 162

Technical Review SEO Software Review XML 162

ConversionXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet. This episode , for example, features Lucas Walker, Marketing Lead at Gorgias , an ecommerce helpdesk.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Occam's Razor

AUGUST 8, 2011

As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you). It hopes to bring all the key metrics into one place (no more hunting and pecking!) Search Engine Optimization is key.

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

JANUARY 6, 2010

I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. Got a creative use of statistics in your web metrics practice?

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

AUGUST 18, 2020

Upstream and downstream products : Deputy (employee time tracking software), BigCommerce (ecommerce software), etc. As you continue your research, start adding metrics like volume, competitiveness, etc. For each term, click through to find the volume, clicks, and difficulty metrics and record them in your spreadsheet.

Framework 123

Framework B2B SEO Search 123

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Customer acquisition cost. Take Shopify.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. At this point you'll be a little confused about some metric or the other.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product. Twitter recently introduced topics , too.).

SEO 159

SEO Framework SCRUM Search 159

ConversionXL

JULY 29, 2020

Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward. They’re the primary way that search engines match user needs to web content.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. Time Lag & Path Length: Pan-Session Ecommerce Analysis. I also don't like the slew of metrics thrown at us in the standard report, hence I switch to the Comparison view and just pick the two metrics I want.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance.

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

NOVEMBER 21, 2011

Search engine visits: 27,534. I see people using total search traffic or total site traffic or… other imprecise metrics. Never ever never never never create a custom report without three critical elements: Acquisition, Behavior, Outcomes. Google visits: 26,548. User search queries not available: 4651 / 26548 = 18%.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. Point is, thinking about and discussing this will help you move forward into choosing metrics, setting up reports, and optimizing based on insights.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

DECEMBER 12, 2013

If you run an eCommerce site, the layers might be something like this: Home. It then goes into landing pages sorted by entrance counts and shows conversion rates for each, as well as behavioral metrics, which will be more or less useful depending on the website. Category + Search. Checkout step 1. Checkout step 2. Checkout step 3.

Analytics 132

Analytics Search Conversion Metrics 132

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). They can and do invest heavily in paid acquisition in a way that drives the cost of acquisition up so high that organizations competing in the industry have payback periods approaching one year or more. . This is a subjective metric but still important.

SEO 104

SEO Software Review Search Acquisition 104

ConversionXL

APRIL 25, 2016

Acquisition and Segmentation. When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Acquisition Reports. To start, let’s look at acquisition reports… Image Source. More on this later. AdWords Reports.

Analytics 48

Analytics Mobile Metrics Acquisition 48

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right?

Analytics 78

Analytics Metrics Channel Software Review 78