ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). AI and automatic optimization.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Customer acquisition cost. Take Shopify.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

AUGUST 24, 2016

If you’re running an eCommerce or SaaS company, you absolutely must be optimizing for comparison shoppers. Comparison engines. Since online reviews are such a powerful influence in consumer behavior, eCommerce sites should be utilizing product reviews in the smartest way possible. You will be charged for every click.

Retention 48

Retention eCommerce Software Review Engineer 48

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. If you have ecommerce you will see key metrics related to money making. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. Customer acquisition cost (CAC). Ahrefs is a platform that helps you optimize your website for search engines. Monitor CPC to assess ad ROI.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

APRIL 25, 2016

Acquisition and Segmentation. When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Acquisition Reports. To start, let’s look at acquisition reports… Image Source. More on this later. AdWords Reports.

Analytics 48

Analytics Mobile Metrics Acquisition 48

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. According to that same NNG research: Ecommerce sites can expect to double their sales. User research is the foundation for those gains. Image source ).

Design 111

Design Framework Product Development Technical Review 111

YoungUpstarts

FEBRUARY 18, 2014

If you’ve ever shopped on Amazon or eBay you’d probably wondered about the algorithm engines that run within those sites, the ones that are seemingly able to read your mind and present to you a range of products you’re most likely interested in.

Technology 206

Technology Asia Singapore Customer 206

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc. All of the dots associated with each step of the funnel create a tornado. via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JUNE 16, 2016

Ask the engineers, ask customer support… get ideas from every corner of the company. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. I hear this. ‘We

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

NOVEMBER 15, 2010

Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. Step #2: How good is the acquisition strategy? You can't just rely on search engines or spending money on campaigns. Go to the donation pages.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). Client retention hinges on relationships—and the people who maintain them. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. Spoiler alert: It all comes down to people. Let me give you an example.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). Client retention hinges on relationships—and the people who maintain them. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. Spoiler alert: It all comes down to people. Let me give you an example.

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Ecommerce/lead gen type websites are typically incessantly focused on one-night stands. " And they will shock you with the profits they deliver.

Metrics 152

Metrics Analytics Search Channel 152

Lightspeed Venture Partners

DECEMBER 3, 2010

Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. The first generation of ecommerce sites were focused on functionality, getting the dog to talk better. We got everything from price comparison engines to aggregated user reviews to one-click checkout.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

APRIL 3, 2019

recommendation engines, chatbots, automated suggestions for collaboration). Invites went up 50%; 35% lift in referral acquisition. Sometimes marketing and engineering departments want to do parallel experiments and run into conflicts. Recruited a lead engineer and a designer.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JUNE 19, 2019

Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Relevance” for a search engine is about (technical) ranking factors, not necessarily human relevance. Quality conversions Audience-based marketing (retargeting, segmentation).

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. great web customer acquisition tutorials. Search Engine Optimization Tools. customer retention, churn reduction, lifetime value. Check them out. No worry, just use Firebase to store all your data.

Software Review 53

Software Review Technical Review Startup 53