ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

SEPTEMBER 9, 2020

Without it, the page will take longer to load, which can damage the user experience and, ultimately, search engine rankings. Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! How does server response time impact SEO? SRT and SEO are areas where seconds and milliseconds really do matter.

Caching 102

Caching Development Team Review Hosting Software Review 102

Up and Running

JULY 6, 2021

eCommerce has become a major business , so it’s no surprise you’re considering joining the 7.9 Research published by Statista in March 2021 showed revenue from eCommerce in the United States reached $431.6 Dropshipping is an incredibly popular business model for those looking to start an eCommerce business. billion by 2025. .

eCommerce 163

eCommerce Startup Business Model Demand 163

ConversionXL

JULY 29, 2020

If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. The more you trust the quality of the search engine (i.e.

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

JANUARY 2, 2013

This report shows all the goals converting, in addition to the ecommerce order now conversions. Bonus: Ecommerce is sexy, so don't forget to look at that. Go to Conversions > Ecommerce > Product Performance. For this to work the ecommerce tag has to be implemented right. So look at the standard goals report.

Analytics 159

Analytics Search Campaign eCommerce 159

The Next Web

DECEMBER 12, 2013

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

JULY 16, 2021

Keyword research, high-quality content, link building, on-page SEO—these tactics help you improve organic rankings. But search engine optimization strategies will only take you so far. Getting your technical SEO house in order is the final piece of the puzzle in site ranking. billion in sales each year.

Technical Review 149

Technical Review SEO XML Caching 149

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines. How can ecommerce companies compete with Alexa? This post has answers.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

MARCH 3, 2016

You should have acquisition metrics, behavioral metrics and result metrics no matter what. Acquisition Custom Reports. Visitor Acquisition Efficiency Analysis Report. SEO Custom Reports. That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. For ecommerce, this is based on transaction size, commission, and chances of the user returning.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Search engines. like Google.

Internet 241

Internet Social Bookmarking Social Media Startup 241

ConversionXL

JANUARY 14, 2020

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. In fact, new product features are the most underrated driver of SEO growth for large sites.

SEO 159

SEO Framework SCRUM Search 159

Duct Tape Marketing

FEBRUARY 3, 2022

Since 2015, her company, Barney, has guided over 150 media, marketing & tech companies through acquisitions. 10:25] Are you seeing anybody selling parts of their companies rather than an entire acquisition? [11:19] They may just do PPC or just do SEO or just do creative, but they're all over the, the country.

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

Up and Running

JANUARY 14, 2022

Our answer was simple– SEO (search engine optimization). They have strong brands and strong SEO results that fuel their growth day after day. Because of this, we couldn’t compete directly with them on the paid acquisition front using the resources available to us at the time. This is why we turned to SEO.

SEO 104

SEO Software Review Search Acquisition 104

ConversionXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet. SEO should lead with intent. But the keyword below shifts the focus entirely to AR rifles.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 18, 2020

When it comes to SEO, it all starts with keyword research. In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. What is the SEO pyramid? The SEO Pyramid categorizes search term types for B2B SaaS businesses. brand terms, solution terms, etc.)

Framework 123

Framework B2B SEO Search 123

ConversionXL

JUNE 27, 2016

For example, an old blog post that gets a lot of organic search engine traffic because it ranks well for a popular keyword. Obviously, this is 10x more helpful for SaaS and eCommerce sites. Acquisition isn’t exactly our biggest concern as optimizers, but why not kill two birds with one stone? Low volume, high value pages.

Analytics 72

Analytics Web Technical Review Conversion 72

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Here is a simple example: You are the Acquisition manager for a company called Omniture. Don't be that person.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

AUGUST 8, 2011

Search Engine Optimization is key. But not just SEO or keywords or our brand name. People type phrases into search engines – some of them write entire stories – and those phrases and stories account for an enormous amount of traffic to your site. Should you still invest in SEO for the long tail?

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. Browse a fashionable ecommerce store (demo). AMP for acquisition, PWAs for engagement. news sites) rather than the more dynamic pages found on, for example, ecommerce sites.

Web 103

Web Caching HTML Marketing 103

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 6, 2010

I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). There are so many ideas. There is so much here.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. Time Lag & Path Length: Pan-Session Ecommerce Analysis. Time Lag & Path Length: Pan-Session Ecommerce Analysis. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

AUGUST 30, 2019

What we do have is empirical support from an ecommerce study conducted by NNgroup. So while it’s not as blatant as a hero image or a value proposition, product page copy is an important component of a successful ecommerce site. Not writing copy—or leaving the manufacturer’s description—is the fast-track to search engine irrelevance.

Product 127

Product Technical Review eCommerce Software Review 127

ConversionXL

AUGUST 24, 2016

If you’re running an eCommerce or SaaS company, you absolutely must be optimizing for comparison shoppers. Comparison engines. Since online reviews are such a powerful influence in consumer behavior, eCommerce sites should be utilizing product reviews in the smartest way possible. You will be charged for every click.

Retention 48

Retention eCommerce Software Review Engineer 48

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

NOVEMBER 17, 2022

For SEO analysis: Ahrefs 8. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. Customer acquisition cost (CAC). For SEO analysis: Ahrefs. For overall web analytics: Google Analytics 2.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). 2: Visitor Acquisition Efficiency Analysis Report.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? And, and, and you're gonna have to find something else that, that, that is your sort of growth engine in stock. It was like, don't ask, don't tell, right? You get me the sale.

Marketing 90

Marketing Affiliate Channel Software Review 90

ConversionXL

MAY 8, 2017

So while it’s not as blatant as a hero image or a value proposition, product page copy is an important component of a successful eCommerce site. Not writing copy – or leaving the manufacturer’s description – is the fast-track to search engine irrelevance. This is pretty intuitive. Nothing special, just boots.

Product 104

Product Technical Review Trinidad SEO 104

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. During this stage you should also invest a lot in Search Engine Optimization. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

NOVEMBER 21, 2011

Search engine visits: 27,534. Never ever never never never create a custom report without three critical elements: Acquisition, Behavior, Outcomes. Though in this case if you drill down into any other report except a search engine, that second drill down won't make sense, but that is okay. Google visits: 26,548.

Analytics 136

Analytics Metrics Search Aggregator 136

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. 7 Ways that Predictive Analytics Is Transforming Ecommerce. high converting ecommerce site; 4.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Good context.

Web 138

Web Analytics Technical Review Affiliate 138