Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Subscribe via email. Popular Media: the key to viral marketing.

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Subscribe via email. Newer Post.

Software Review 63

Software Review Technical Review Cloud Forecast 63

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Most startups however, don’t have the kind of money required to do that. Why does it work?

Thailand 167

Thailand Social Network PPC Singapore 167

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. The reduced TV ads you have to run.

Metrics 165

Metrics Advertising Marketing Social Media 165

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. Newer Post.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

Duct Tape Marketing

MARCH 25, 2016

Unconventional PR. Email Marketing. Viral Marketing. For example, emailing your list of current customers will hopefully convince them to buy more frequently, and spend more each time—but it’s not going to get you any new customers. Customer Acquisition Cost (CAC). email marketing. Search Engine Marketing.

Channel 28

Channel Viral Marketing Acquisition 28

View from Seed

MARCH 22, 2016

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. If you email the same boilerplate pitch to 60 publications, believe me, journalists can tell.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition. For example, PR doesn’t scale.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

JANUARY 18, 2022

Viral marketing is hard to replicate. Nothing quite beats digital PR. This can be as simple as analyzing your top performing content, emails, and landing pages, specifically which actions customers took from their first interaction to purchase. Which emails did they convert on? Send feedback surveys via email.

Audience 122

Audience Technical Review Social Media Campaign 122

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales.

Retention 48

Retention Metrics Acquisition Conversion 48

crowdSPRING Blog

MARCH 16, 2012

Secrets of the acquisition process from EA and Zynga – [link]. Marketing the Viral Effect and Not-for-Profit Gold – [link]. 20 Impressively Inspirational Email Newsletter Designs – [link]. Now what could go wrong with Silicon Valley – [link]. The Magic of Doing One Thing at a Time – [link].

Social Media 94

Social Media Small Business Design Media 94

www.foliomag.com

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Marketing/Communications/PR. Email and Fax Services.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Newer Post. Older Post. Subscribe to: Post Comments (Atom). Philippe Botteri Accel Partners London, UK My Bio. Add RSS feed.

Sales 79

Sales Software Review Marketing Technical Review 79

Cracking the Code

OCTOBER 10, 2008

For a more detailed explanation of CMRR and how it’s calculated, you can signup to receive David Cowan’s whitepaper Measuring Growth Businesses with Recurring Revenues at www.bvp.com/saas or send an email to saasvc@bvp.com. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2. So how should you use this ratio?

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Subscribe via email. Popular Media: the key to viral marketing.

Software Review 48

Software Review South Korea IPO Portfolio 48