www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

JANUARY 25, 2012

This acquisition is a long story, but if you have a few minutes let me tell you the best parts. If you’re interested you can read about one of my acquisitions from a few years back in a post titled The Inside Story of a Small Software Acquisition. The site was once great; marketed by a high-end NYC PR firm.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups? Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

JULY 20, 2020

Good reviews can enhance credibility, trustworthiness, traffic and even conversion rates, so they should be a crucial part of your customer acquisition strategy. You can also add badges or icons to your email signatures to encourage your customers to leave reviews. TV Presenter Naomi Isted Reviews App Features.

Technical Review 90

Technical Review Management Social Media Reputation 90

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 12:29] Where do you stand on your messaging for client acquisition? [15:49] Marketing Podcast with Karrie Sanderson. Like this show? Duct Tape Transcript.

Marketing 77

Marketing Differentiation B2C PR 77

ConversionXL

AUGUST 11, 2021

Open-ended questions embedded on your website or in an email are two ways to collect qualitative data that reveals your audience’s pain points. PR Week does this in a Twitter poll. The first part of this should include: Company name Contact first name and last name Contact email address. What do they dislike?

Audience 139

Audience Social Media Email Ruby 139

Both Sides of the Table

JANUARY 11, 2014

We review the old tried and true strategies from the days of Hotmail putting a tagline with a link at the bottom of every email to the more modern cases of Airbnb driving traffic through Craigslist, Zynga through Facebook and DropBox through incentivizing referral marketing behaviors. But I still believe Sean Ellis was right.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

crowdSPRING Blog

NOVEMBER 14, 2014

How to Convey and Discern Email Tone. Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch – buff.ly/1ECc6AO. Flash Mobs Have More to Teach About Managing Teams Than Any Textbook – crowdspring.co/1yOIIpD. It’s All About Nuance. crowdspring.co/1A0l3H8.

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Did you feel that pressure to deliver immediately?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 19, 2020

Email habits change. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. You’re no longer in a growth and acquisition position, so KPIs based on revenue targets, etc., Ross Simmonds of Foundation Inc. echoes Labay’s sentiment: Search habits change.

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

SEPTEMBER 3, 2020

Many entrepreneurs fresh-of-the-boat mistakenly assume that the marketing aspect for their startup consists merely of a few Facebook and email advertisement campaigns. It Helps Your PR Journey. Marketing Helps You Embed Core Values. This assumption couldn’t be more wrong.

Marketing 147

Marketing Startup PR Campaign 147

Both Sides of the Table

NOVEMBER 29, 2009

Handling PR with VCs. To update me on your PR? Don’t get me wrong, I’m very pro PR but please see it for what it is and don’t think that smart or experienced people are going to see it as any more than it is either. In your VC pitch your PR page should take no longer than 30 seconds – Wait.

PR 291

PR Bankruptcy Venture Capital Acquisition 291

Hearpreneur

JANUARY 19, 2018

After a monumental year that saw Voices.com raise a Series A investment from Morgan Stanley Expansion Capital, followed closely by the acquisition of a formidable competitor in our space, I am more excited than ever to grow our business and its influence. Most of the work we do is completed over the phone or by email.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150

YoungUpstarts

JULY 4, 2019

In 2017, four years after the tragic Boston marathon bombing, Adidas sent an email campaign with the subject line, “well done for surviving the Boston marathon.” Ensure your team is trained to deal with any PR disasters, and your business won’t make headlines for the wrong reasons. It really can make or break a company.

Reputation 168

Reputation Management Australia Boston 168

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Try About the author.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. Email marketing performance. What are emails doing (or not doing) to convert new customers into returning customers? For example, Homes Alive , sends out a thank you email to first-time customers. Customer service data.

Retention 111

Retention eCommerce Channel Community 111

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Product positioning (what is it, why is it different, and why should the world care?). when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

SEPTEMBER 15, 2020

This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply. Share updates (through forums, emails, blog posts, etc.), But it also wasn’t a simple email I read and filed away.

Customer 85

Customer Community Revenue Software Review 85

View from Seed

JULY 9, 2015

It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders. This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list.

Startup 120

Startup PR Cofounder Stealth 120

crowdSPRING Blog

MARCH 9, 2012

This is a good resource for email subject lines: [link]. Google’s Rules of Acquisition: How to Be an Android, Not an Aardvark – [link]. This is a good resource for email subject lines: [link]. Corruption, Lies, and Death Threats: The Crazy Story of the Man Who Pretended to Invent Email – [link].

Social Media 92

Social Media Small Business Design Technical Review 92

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Subscribe via email. Newer Post. Older Post. Subscribe in a reader.

Software Review 101

Software Review Technical Review Valuation Europe 101

Women Entrepreneurs Can

MARCH 15, 2021

Devise a Winning PR Strategy. It’s important to devise a winning PR strategy, to ensure that your business is portrayed positively in the media. As well as this, your PR strategy should outline how you communicate within your company, and within your market. Your strategy should include a roadmap to help you manage a PR crisis.

Reputation 52

Reputation PR Social Media API 52

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Subscribe via email. Newer Post.

Software Review 63

Software Review Technical Review Cloud Forecast 63

crowdSPRING Blog

DECEMBER 22, 2010

An entrepreneur tells us how he screwed up his Google acquisition – [link]. email obsolete? Good analysis by @jowyang about Dachis Group acquisition of Powered – [link]. Product Success and Innovation – [link]. Legacy Will Kill You – [link]. Excellent post about gamification – [link].

Social Media 97

Social Media Small Business Design Media 97

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

YoungUpstarts

FEBRUARY 8, 2016

To make your email most effective, the initial introduction should be short. Start with a bulleted list that summarizes the email’s content so the recipient understands you are looking for advice, not a job. Don’t send a spammy template email that you send to everyone. Prioritize those with whom you have a relationship.

Customer 100

Customer Entrepreneur PR Belgium 100

The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Most startups however, don’t have the kind of money required to do that. So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. This is John Jantsch, my guest today, Shama Hyder. So they are optimizing the rented channels.

Engineer 65

Engineer SEO ChatGPT Channel 65

Duct Tape Marketing

OCTOBER 17, 2018

John Jantsch: We all want to go out there and chase that new customer, get those new leads but the truth of the matter is for most businesses, some existing assets, existing traffic, existing customers, existing email list, that’s where the money is. John Jantsch: Another one that I see is just you email us.

Marketing 56

Marketing Social Media Analytics Software 56

www.inc.com

SEPTEMBER 24, 2011

Email address: Home. But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. Email Address: ); ADVERTISEMENT. Finance | Tuesdays. Tools & Research.

Arizona 40

Arizona Equity Iowa Venture Capital 40

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. It was taken at a Churchill Club event last month. Newer Post.

Software Review 48

Software Review Cloud Technical Review Venture Capital 48