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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

In both instances, search engines have access to the full article content—either in the HTML or within structured data—while user access is restricted. Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. Lead-ins with content in HTML or structured data for users and Google.

SEO 122
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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This post looks at the implementation details of HTML 5 video. Great stuff.

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wordpress Headaches with Closing HTML Tag - Any Ideas?

Software By Rob

Closing HTML Tag Killer I know how to fix the problem: If I go into footer.php and remove the closing HTML tag the home page and single post display work…if I add it back they crash (500 error – when I look in the error log the message is “Premature end of script headers: php5.cgi&# at 5:20 pm [.]

HTML 27
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Transitioning To a Mobile Centric World

abovethecrowd.com

Due to the design complexity outlined above, many developers attempt to short-cut the system by blending elements of the desktop or mobile web world into their applications (or will argue to simply wrap HTML in a container and call that a mobile app). Customer acquisition techniques are shifting. T he platforms are still evolving.

Mobile 96
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How to Make Your Google Search Snippets More Clickable

ConversionXL

Here’s what they look like: And here’s what populates that link from the document : Google’s “Jump to” link is populated by a “named anchor” HTML element that identifies (or “names”) a part of the document. Choose from the optimizations above to boost your overall content performance in an essential, albeit fickle, acquisition channel.

Search 128
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Twitter Link Roundup #66 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

An entrepreneur tells us how he screwed up his Google acquisition – [link]. Good analysis by @jowyang about Dachis Group acquisition of Powered – [link]. An Introduction to HTML Prototyping – [link]. Product Success and Innovation – [link]. Legacy Will Kill You – [link].

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Google VP: Here's How to Get Bought By Us

mashable.com

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.