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Common B2B Challenges and How To Solve Them

ConversionXL

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. In 2020 we applied the same approach to two of our customers: idronect (software to manage drone businesses) and Opsfleet (software development company).

B2B 150
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Take Five: The Metaverse

VC Cafe

It’s like I’ve spent the last almost 20 years of my life building social software, you know, making it so that whatever limited computation you have, you can kind of share something about your experience. Check out the list of derivate IP from the BAYC collection below. The IP universe of BAYC (Source: Animoca Brands/ FORJ Research).

IP 187
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Spectacles and $SNAP’s $20B Valuation

Austin Startup

The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. The same can be said of Facebook and its acquisition of Oculus, along with its recent full-frontal assault against Snapchat AR filters and lenses. I think AR is that big, it’s huge.

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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. The way you sell & market will be different. DemandBase.

IP 98
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Startups in stealth mode need one piece of advice - Discussion

news.ycombinator.com

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> flavor of a question-and-answer, poll-your-friends site with a distant revenue model and no user acquisition strategy.

Stealth 41
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30 Machine Intelligence Startups to Watch in Israel

VC Cafe

Since AI and ML startups cut across verticals (analytics, fintech, health, adtech, security, etc), it’s easier to group them under the “machine intelligence” umbrella, coined by Shivon Zillis , a partner at Bloomberg Beta. YouAppi (2011)- YouAppi creates adtech to streamline mobile user acquisition.

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9 Account-based Marketing Case Studies

ConversionXL

How do you sustain growth that precedes the highest IPO in history for a software company? Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. This approach works for both new account acquisition and account expansion. Keep doing what works.

Marketing 105