Acquisition IPO PR SEO 
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? How did you address that? EM: We had waves of topics.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
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View from Seed
JANUARY 24, 2018
Fareed led the first customer growth team at Instacart, with responsibility for pricing, referrals, SEO, and subscriber growth. He was previously VP Product at Runkeeper (sold to Asics), a General Manager and Director of Product at Zynga (IPO), and Director of Product at Conduit Labs (sold to Zynga). Back to Top). by Tapjoy).
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.
Cracking the Code
OCTOBER 10, 2008
Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.
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