Acquisition, Marketing, Retention and Sales Cycle

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Acquisition

Acquisition Cost Customer Sales Cycle

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B

B2B Marketing Curation PPC

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

SEPTEMBER 20, 2018

There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. To put your SaaS in the best position to win, you need to pick a go-to-market strategy that will place your SaaS on high ground. Put Your SaaS Go-to-Market Strategy on High Ground. The sales-led GtM strategy.

Marketing

Marketing Sales Cycle Acquisition Sales

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition

Acquisition eCommerce Cost Customer

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Marketing KPIs. Sales KPIs.

Founder

Founder Retention Metrics Technical Review

30 Entrepreneurs Reveal the Pivots They See Businesses Making in 2022

Hearpreneur

JANUARY 30, 2022

Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. Companies offer incentives such as signing and retention bonuses as well as unique job perks and flexible scheduling. 17- Embrace digital marketing. The way marketing is done is changing.

Entrepreneur

Entrepreneur Green Technical Review Social Media

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer

Customer Marketing Channel Acquisition

Using Cohort Analysis for Conversion Optimization

ConversionXL

OCTOBER 13, 2015

Did one group see one marketing message that the other didn’t? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Acquisition Efficiency. How did that effect their average order value?

Conversion

Conversion Retention Acquisition Metrics

The #1 thing successful founders think about for their next startups

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Marketing first. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. Product second.

Founder

Founder Sales Cycle Affiliate Retention

The #1 thing successful founders think about for their next startups

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Marketing first. You will use your fridge for a decade or more so the retention here is high. Sales cycles matter though. Product second.

Founder

Founder Sales Cycle Affiliate Retention

The Modern Approach To Account Based Marketing

ConversionXL

APRIL 7, 2021

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

IP

IP Marketing Technical Review Software Review

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. The way you define the stages will be dictated by your product.

Sales

Sales Marketing Sales Cycle B2C

7 Ways to do Drip Marketing for SaaS

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. And that’s exactly why smart marketers rely on drip marketing. And that’s exactly why smart marketers rely on drip marketing.

Marketing

Marketing Campaign Software Review Email

Lessons Learned: Validated learning about customers

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market? What’s the ROI on acquiring new customers?

Customer

Customer San Francisco Lean Hockey Stick

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. It uses marketing to raise brand awareness and get people excited about your products or services.

Demand

Demand Affiliate Audience Leadership

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

APRIL 3, 2018

#CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Positioning isn’t something marketing makes up, it’s something marketing uncovers. There are low-hanging fruits everywhere.

Retention

Retention Artificial Inteligence Channel Email

Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take this LinkedIn post from the Head of Content at email marketing platform GetResponse. Utilizing this in your marketing efforts can pay dividends. Keep your employee advocacy program going.

Social Media

Social Media Employee Media Programming

Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

MAY 19, 2016

Gone are the days of simple funnels and so there are many external factors that influence a purchase decision, such as content marketing or social media. While McKinsey talks of profound changes … Marketers have long been aware of profound changes in the way consumers research and buy products. Get all that data in one place.

Analytics

Analytics Metrics Channel Software Review

Transcript of Finding Success and Happiness as a Company of One

Duct Tape Marketing

DECEMBER 12, 2018

Transcript of Finding Success and Happiness as a Company of One written by John Jantsch read more at Duct Tape Marketing. Well, in this episode of the Duct Tape Marketing Podcast, I visit with Paul Jarvis and we talked about, he has a nice book; Company of One: Why Staying Small Is the Next Big Thing for Business. Back to Podcast.

Sales Cycle

Sales Cycle Email Web Canada

What 15 CEOs Learned Building Top Agencies

ConversionXL

NOVEMBER 13, 2019

I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency. Client retention hinges on relationships—and the people who maintain them. A genuine interest in helping marketers. . The common thread?

SEO

SEO Hiring PPC Leadership

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B

B2B Metrics Marketing Startup

What 15 CEOs Learned Building Top Agencies

ConversionXL

NOVEMBER 13, 2019

I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency. Client retention hinges on relationships—and the people who maintain them. A genuine interest in helping marketers. The common thread?

SEO

SEO Hiring PPC Leadership

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Content marketing can do it long before potential buyers click “Add to Cart.”. Content marketing and the “know, like, trust” model. calls to action and sales-focused product pages alone.

eCommerce

eCommerce Marketing Audience Non-Compete

StartUpRoar

7 Key Factors Obscure Your Customer Acquisition Costs

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

Trending Sources

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

Critical Key Performance Indicators (KPIs) for Founders

30 Entrepreneurs Reveal the Pivots They See Businesses Making in 2022

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

Using Cohort Analysis for Conversion Optimization

The #1 thing successful founders think about for their next startups

The #1 thing successful founders think about for their next startups

The Modern Approach To Account Based Marketing

Short guide to sales and marketing for start-ups [Guest Post]

7 Ways to do Drip Marketing for SaaS

Lessons Learned: Validated learning about customers

Demand Generation: 7 Tactics to Fuel Your Funnel

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

Employee Advocacy: Empowering Your Teams on Social Media

Why Linear Funnels Are a Simplified Reality (and What to Do About It)

Transcript of Finding Success and Happiness as a Company of One

What 15 CEOs Learned Building Top Agencies

Marketing Metrics 101 for B2B Startups

What 15 CEOs Learned Building Top Agencies

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

Stay Connected