ConversionXL

JUNE 24, 2020

Some businesses approach companies on the “dark web” to click on ads on their website. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Venture Chronicles

AUGUST 7, 2013

The result was, predictably, a website that catered to the old world traditional call-to-action of “call us and talk about enterprise” Not surprisingly, the new customer acquisition ramp for the monthly subscription business flattened out dramatically almost immediately when this site launched.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

crowdSPRING Blog

OCTOBER 10, 2018

Before founding MobileMonkey, Kim founded WordStream , the world’s leading PPC (pay-per-click) marketing platform managing over a billion dollars of annualized ad spend for tens of thousands of businesses. As we previously explained , A landing page is a simple, targeted web page that steers your visitors to one specific goal.

Marketing 87

Marketing Software Review Campaign Widget 87

YoungUpstarts

FEBRUARY 18, 2017

In pursuit of getting more traffic, you may spend thousands of dollars on PPC ads or write numerous blogs. While it may get you more traffic, social media likes or comments, it won’t help you achieve the real business or marketing goals. The point is to be creative in whatever you write. Don’t just go by the rules. Bottom line.

Retention 124

Retention PPC Conversion Social Media 124

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. If your daily practice of web analysis does not hugely rely on custom reports (and advanced segments ) then I am afraid you might be a lot more in the Reporting Squirrel mold and a lot less in the Analysis Ninja mold.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

MAY 11, 2013

Without call tracking, you have no idea what web pages that caller has visited. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. But we don’t have to be. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. Savvy PPC bidders can find some real bargains here for long tail kinds of terms. photo credit: alles-schlumpf via photopin cc. If You Liked This Post. :

Advertising 68

Advertising PPC Social Media B2B 68

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! Question time for your Acquisition, Design and Merchandizing team.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

NOVEMBER 17, 2022

For overall web analytics: Google Analytics 2. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The number of visitors from different places on the web (e.g., For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

SEPTEMBER 30, 2013

Acquisition is everything we do to attract traffic. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. many teams for acquisition. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. These messages often take the form of email marketing, although other media can also be used.”. This is where Hootsuite comes in.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

With “Content Explorer” you can easily explore the most shared content on the web. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. These messages often take the form of email marketing, although other media can also be used.”. This is where Hootsuite comes in.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Social Media Performance Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. Seven more! Your life will be simpler.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find.

Analytics 131

Analytics Marketing Campaign Metrics 131

Hearpreneur

JULY 20, 2018

MissHeard Media is a media and live event company that empowers and inspires tween and teen girls. The name MissHeard Media came as a group effort. Thanks to Lindsey Turnbull, MissHeard Media ! #2- Having a brand behind a strong title can make all the difference in the world. #1- 1- Group effort.

Naming 71

Naming OTC Entrepreneur PPC 71

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pledge to shift away from a one-size-fits-all data puke, and use your web analytics tool to create a customized dashboard.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? However, i need a technical person (web developer) who can bring my vision to life. How did you find your passion?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 22, 2014

These will be living documents that will include some of the best resources from here on ConversionXL and around the web. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. And by far the biggest lesson I learned is that you have to test everything. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. Before connecting with them, promote one of their recent posts on your social media accounts. Owning a new pair of high-end shoes has to be one of those. Don’t forget to tag them!) Cons of HARO.

B2B 142

B2B Social Media Email Campaign 142

Hearpreneur

DECEMBER 15, 2017

I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc., Thanks to Olin Downs, Social Shark Media ! #11-Dream

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. This metric has been in every tool since we started torturing web server logs to measure hits (!). The web is littered with examples of this awfulness.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Bonus : Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. On the web we can infer a person's intent using their actual behavior.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " They will measure the four sexy magnificent best social media metrics and use them to drive a magnificent conversation marketing strategy on Facebook (and YouTube and Google+ and Twitter and Pintrest and…).

Metrics 166

Metrics Marketing Search SEO 166