Acquisition Media San Francisco Viral 
Both Sides of the Table
JUNE 28, 2018
There is nothing viral! Local politicians wanting to see local job creation rather than jobs at tech firms all migrating to San Francisco should be heartened. The more people that see your brand as the innovator the more “earned media” the company gets and the product becomes synonymous with the category. Not really.
View from Seed
AUGUST 30, 2016
First: They’re all based in California, and more specifically, in San Francisco, Mountain View, and Menlo Park, respectively. Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. How do you create an infinite loop?
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Both Sides of the Table
JULY 1, 2010
Rumored to have turned down acquisition offers from Yahoo and Facebook. Offers virality optimization tools and A/B testing inside Facebook. Based in San Francisco with 13 employees, CEO Zach Coelius. -A Competitors: Google (Invite Media) , MediaMath , X+1. Foursquare. -A Competitors: Gowalla. Total Raised: $21.4mm.
Startup Lessons Learned
OCTOBER 23, 2013
In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. Alistair will also be giving a workshop at The Lean Startup Conference , December 9 – 11 in San Francisco.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. If you’re starting a new media company, does it make sense to charge from day one?
View from Seed
MARCH 22, 2016
You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. And don’t pitch a Boston newspaper on your San Francisco startup. The irony hurts. Yet often it’s positive press that helps grow your user base, build credibility, and get investors on board. Pitch late.
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