Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic. > Google Analytics will show that your mobile campaigns with AdMob stink. Direct. :(.

Analytics 122

Analytics Software Review Campaign Flash 122

YoungUpstarts

FEBRUARY 18, 2017

In pursuit of getting more traffic, you may spend thousands of dollars on PPC ads or write numerous blogs. Recently, Google has warned webmasters against using pop-ups that hamper user experience, especially for mobile users. Bounce Rate. The point is to be creative in whatever you write. Don’t just go by the rules. Bottom line.

Retention 124

Retention PPC Conversion Social Media 124

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. 1 – Esurance Improves Mobile Traffic By 200%. I highly recommend you read the study.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 29, 2020

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. The fundamental difference between Amazon and Google search. You run a search. So where do the two search engines diverge?

SEO 113

SEO PPC Algorithm Software Review 113

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… In my case I'm looking at Social Media (boss LOVES social!),

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JULY 10, 2014

Set up a Twitter search for all the @replies to their customer service account if they have one, or at their main account if they don’t, and monitor it on TweetDeck. featured image from t-mobile’s switch carrier’s page. (competitors, window-gazers, people doing research, etc). “I use Tide.

Software Review 72

Software Review Lead Generation Design Campaign 72

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models. Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. Question time for your Acquisition, Design and Merchandizing team. Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. At the moment you will have to go to the Acquisition folder, and at the very minimum look through all these reports to pick out the best bits… That's a lot of stuff, right?

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off.

Analytics 106

Analytics Metrics Channel Campaign 106

The Startup Magazine

SEPTEMBER 12, 2023

Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site. Search engine optimisation is the process of enhancing a website’s visibility in SERPs. You should hire the best SEO Company for better search engine optimisation.

Channel 132

Channel Social Media Marketing PPC 132

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 6, 2010

Click on Mobile Traffic (or whatever) and. Mobile page efficiency analysis! 2: Visitor Acquisition Efficiency Analysis Report. We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc).

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 3, 2017

Many of the top search results for the term are focused on what it is and whether you can make money from it. Are you aware of your cost per acquisition on other channels? PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Mobile App. Do you know the value of a repeat customer?

Affiliate 48

Affiliate Programming Marketing PPC 48

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

Advertising 100

Advertising Application Development SEO Channel 100

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. What would be the future of Adwords marketers with not provided searched query ? But you as the advertiser will still see the data in the Search Terms report inside your Adwords account. Earn more affection. You're welcome.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Links shared and clicked within mobile apps and instant messengers. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MAY 19, 2016

For example, someone searches for local car insurance and finds thousands of options, but focuses on the top three results first… All three pages are open in the browser for comparison… The person compares the landing pages, trying to determine which is the right option for them… What about motorcycle insurance?

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Or open the new search engine optimization reports in Google Analytics , for your Queries look at Impression and try Comparison for CTR. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

SEPTEMBER 17, 2019

Are they visiting on mobile? But, until recently, many of the purported benefits—especially in paid acquisition—have been discussed but remain largely unrealized. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

MAY 14, 2019

And YouTube mobile ads are 84% more likely to hold attention than TV ads. Unlisted videos don’t show up on your channel or in search results but can be viewed by someone with the direct link. There are even PPC strategies for account-based marketing.). YouTube is the second-most-visited site in the world. Which should you use?

Campaign 133

Campaign Audience Channel Metrics 133

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. And just look at all that Search traffic from Bing!

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 2, 2022

This helped them narrow their search down to a list of 15 best-fit accounts and where to find them. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Native ads. Social ads. Cater your message directly to each individual.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

maplebutter.com

JANUARY 8, 2013

Search for: Videos. We’re a mobile development firm looking to increase new client sales. We’re considering doing SEO and PPC as well as cold calling to generate leads. Acquisition / Lifetime Value, etc. customer acquisition, like Launchrock, you called that something, what was that again?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Hearpreneur

DECEMBER 15, 2017

They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. Nobody was leveraging digital, e-commerce or mobile. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. of Search Traffic vs. Share of Global Search Volume. That shows you that 45% of your traffic is from Search. Watkins is not a horse.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How does any tool have access to your website or mobile app data? On that note… If you search through the 300 posts I've written thus far (this one is 301!), CI data collection.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results.

Metrics 166

Metrics Marketing Search SEO 166