The Next Web

AUGUST 19, 2013

Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. You can be the sales guy or gal with all the tools you need at your fingertips ­ email, phone, social networks, etc. Well, then you’ve got to go viral. Well, then you’ve got to go viral. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). If they trust social networks, blogs, magazines, etc., By traffic source.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. You've deployed five, six or 15 web analytics tools on your website/mobile app. and some people will click on that URL and come to our website (desktop or mobile).

Metrics 165

Metrics Advertising Marketing Social Media 165

Steve Blank

MARCH 18, 2011

Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. This next wave of web startups; Social Networks and Mobile Applications, now reached 100’s of millions of customers. Startup exits in the next three years will include IPO’s as well as acquisitions.

Internet 334

Internet IPO Silicon Valley Agile 334

Both Sides of the Table

JULY 10, 2011

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. They know this because Twitter is social, open & asymmetric. Twitter is inherently viral.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

VC Cafe

JULY 25, 2017

“Take a moment think who would actually miss you if you deactivate all your social networking accounts, whatsapp, BBM etc”?—? Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement. If you think about it, Messaging apps are the most viral. Anamika Mishra. In summary.

Social Network 74

Social Network Russia Mobile Japan 74

This is going to be BIG.

JUNE 13, 2011

Mercata was Groupon in the late 90’s before consumers were so comfortable with spending money online and social networking enabled inexpensive viral customer acquisition. Foursquare is really Dodgeball at a time when smartphones enable a better and geo-aware mobile experience.

Viral 110

Viral Social Network Startup Early Stage 110

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. Before there was Fab there was fabulis, a social network meets places guide targeted to the gay community.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Pinterest, for most, does not.

Marketing 114

Marketing Viral Campaign Search 114

SoCal CTO

FEBRUARY 13, 2013

Leverage Existing Platforms or Third Party Products - you want to test your social network, grab Drupal and whip something together, or even just use a hosted service. Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

ConversionXL

MARCH 15, 2016

There are two different types of user onboarding flows: mobile and desktop. Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. You might be surprised by the ROI. via Inbound.org).

Mobile 48

Mobile Retention Email Software Review 48

David Teten

DECEMBER 3, 2019

Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. This is a great example of why data businesses have substantial moats. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Rob Go

JULY 11, 2013

As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company. Some products have what look like great viral loops, but aren’t very successful. But for those that were willing to do this, HotelTonight created an unparalleled mobile booking experience.

Distribution 66

Distribution Vertical Viral B2B 66

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do? Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Reid Hoffman

SEPTEMBER 8, 2020

THE STARTING POINT: MOBILE ENCRYPTION. Max, who is super smart, had this idea for how to do encryption with a low amount of compute cycles, which would be a great fit for mobile, where compute and battery power are limited. PIVOT #1: CASH ON MOBILE. It was faster and easier to develop on than the mobile phones at the time.

Startup 36

Startup Silicon Valley Business Model Mobile 36