Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. 3) Does your business have naturally short retention?

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). 14 day free trial, $12-17 / operator / month. For customers, ask about retention. Optimizing for retention is a high impact, on-going task.

Conversion 48

Conversion Retention Audience Software Review 48

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

JANUARY 7, 2020

I’d hear feedback on my pitch presentation that made me want to crawl up and die: “You need to map your product development with your market development.”. Product-market fit is when your customers gain so much value from your solution that they’d be very disappointed if they didn’t have it anymore.

Product 82

Product Marketing Silicon Valley Term Sheet 82

Duct Tape Marketing

APRIL 27, 2022

John also spent several years at The New York Times Company at NYTimes.com running strategy, marketing, and operations. He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. 19:23] What’s next for businesses on Facebook? [22:24]

Community 69

Community New York Small Business New York City 69

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Include notes from your internal team that explain how insights are influencing product development.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

NOVEMBER 25, 2015

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important.

Product 48

Product Retention Revenue Acquisition 48

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

SEPTEMBER 10, 2021

When buying, evaluate the development languages your acquisition is built on to understand how complex the integration process will be. Product development and maintenance are important, but you’ll also need customer support when you launch your new product, featureset, or conduct a handover. You need full control.

Software Review 96

Software Review Technical Review Software Acquisition 96

ConversionXL

OCTOBER 19, 2017

Renee Thompson operates as a manager within TechTarget’s centralized model, and says that the localized nature of data helps her team plan for a long-term strategy: Renee Thompson, TechTarget. “In I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc.

Chad 90

Chad Analytics Technical Review Framework 90

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. We are trying to… This is the operative word: Trying. How do we go about releasing updates to ensure higher retention? And so much more.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

Why our CRO jobs will die: Teams operate at different paces. Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Historically that’s been expensive. Not anymore.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. Great for visualizing work of product development. In addition, TheFunded.com allows entrepreneurs to view and share term sheets, to assist one other finding good investor, and to discuss the many facets of operating a business.

Software Review 53

Software Review Technical Review Startup 53