Remove Acquisition Remove PR Remove Sales Cycle Remove Technology
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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The ROI of Lead Scoring

Duct Tape Marketing

How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where in the buying cycle is this lead (timeline)? First understand what you want to measure as part of your lead scoring program, then find a partner with the technology to help you do it. Where are our ideal customers located?

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe.

PR 120
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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40
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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. If you’ve never heard of the sales funnel before, here is a good overview of what we mean by that. As you could have guessed, technology comes to the rescue. And by that I mean get used to it ”.

Sales 60
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Startup Recruiting Hacks

This is going to be BIG.

Actually, startups tend to drop the ball on recruiting the same way they mess up in PR. Give away an iPad for the most votes on Quora answers for the month to questions like "How can you speed up a long enterprise sales cycle?" Talent Acquisitions. This can cause you to miss opportunities on both sides.

Startup 128
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.