ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Steve Blank

APRIL 23, 2018

While Durant was a great entrepreneur, the integration of the companies and suppliers was difficult, a recession had just hit, and GM was overextended with $20 million in debt ($250 million in 2018 dollars) from all the acquisitions and was about to run out of cash. Durant’s bankers and board fired him from the company he had founded.

Michigan 275

Michigan Cofounder Stock Forecast 275

The Startup Magazine

JULY 20, 2020

Good reviews can enhance credibility, trustworthiness, traffic and even conversion rates, so they should be a crucial part of your customer acquisition strategy. This may overlap with your PR crisis management plan , so make sure there is a plan of action for anything particularly scathing. Set up a process for gathering reviews.

Technical Review 107

Technical Review Management Social Media Reputation 107

YoungUpstarts

AUGUST 14, 2013

Deliver ZMOTs : Develop a way to generate a “Zero Moment Of Truth” (ala Google), that is a shared word-of-mouth experience which reinforces one’s advertising and PR efforts; 14. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

Hearpreneur

JANUARY 19, 2018

This means constantly looking for improvements to our automation technology, using that automation more, and diligently pursuing excellence for each client’s dream website. New technologies have arrived to make people attracted and much more dependant on them. Thanks to Shawn Moore, Solodev ! #2- 2- Two goals.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

YoungUpstarts

MAY 9, 2019

PR and social media campaigns can be an effective way to show potential candidates how you are implementing changes and improving your internal processes, as well as highlighting why candidates should join your business on its journey. Investing in your brand has never been more important.

PR 113

PR Social Media Employee Small Business 113

ConversionXL

MARCH 19, 2020

Laura Blue of LaunchLink PR corroborates Gerhardt’s message : It is during these times that brands need to be especially considerate about what and how they are communicating to customers, partners and stakeholders. You’re no longer in a growth and acquisition position, so KPIs based on revenue targets, etc., Accepting that is key.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Both Sides of the Table

NOVEMBER 29, 2009

Handling PR with VCs. To update me on your PR? Don’t get me wrong, I’m very pro PR but please see it for what it is and don’t think that smart or experienced people are going to see it as any more than it is either. In your VC pitch your PR page should take no longer than 30 seconds – Wait.

PR 291

PR Bankruptcy Venture Capital Acquisition 291

YoungUpstarts

JULY 25, 2019

Seeing the emergence of the startup that succeeds through the combination of the right technological expertise, advantage, and out-of-the-box thinking has allowed them to grow to become legitimate competitors to larger corporations, and a model that traditional businesses have been trying to emulate.

Singapore 149

Singapore IPO Public Relations PR 149

Cracking the Code

FEBRUARY 23, 2011

In comparison, the overall technology sector growth was projected at 9-10% in early 2010 and this forecast did not change significantly today. To justify a 60pts difference, we have to believe that the current growth rates of 10% for technology and 20% for SaaS will continue to hold for the next 9 years before converging.

Software Review 101

Software Review Technical Review Valuation Europe 101

SVPG

APRIL 28, 2012

What makes Product Marketing distinct from corporate marketing is it’s specific focus on using products—most technology companies’ greatest asset—to drive market strategy and growth. Product communications/PR/social media (what can we say that will make others do the talking about us?). The Problem.

Product 108

Product Technical Review Marketing Affiliate 108

Both Sides of the Table

JULY 1, 2015

when a technology startup, its investors or the market believe in robust growth rates writ large. “the ecommerce company gained fauxmentum by raising artificially high amounts of venture capital and spent lavishly on customer acquisition despite long payback periods and questionable LTV” __. __. faux·men·tum.

Balance Sheet 150

Balance Sheet eCommerce Venture Capital Acquisition 150

YoungUpstarts

JUNE 12, 2013

As a proud member of the technology community, having recently launched an online counseling platform – TalkSession.com – when Apple hosts their WWDC conferences, entrepreneurs listen. Apple put muscle into reinvigorating their PR. As an entrepreneur, my technology is always-on-the-go. By Melissa Thompson, CEO of Talk Session.

Artificial Inteligence 133

Artificial Inteligence Non-Compete PR Cofounder 133

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

crowdSPRING Blog

DECEMBER 22, 2010

Look in the OTHER section below for an excellent review of the movie with a superb discussion of why the sequel missed an opportunity to do what the original Tron movie did – introduce innovative ideas about technology. An entrepreneur tells us how he screwed up his Google acquisition – [link]. – [link].

Social Media 97

Social Media Small Business Design Media 97

Both Sides of the Table

JANUARY 19, 2015

You must invest in technology. Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads).

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Best Venture and Technology Podcasts for 2007.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Up and Running

JUNE 16, 2014

They’re the PR and the security. This may include planning for an IPO, a strategic acquisition or for management buyout. Are they involved in similar projects that share the same market/technologies as you? Investors are just as the title suggests – investors. They’re the step ladder. Investigate your investor’s portfolio.

Exit Strategy 91

Exit Strategy Advisory Board Business Plan Portfolio 91

YoungUpstarts

JUNE 7, 2011

It was a casual session, and also a way for Rajan to understand the technology (and political) scene in Singapore and Asia. The rest of the session was totally casual, no scoops (unfortunately), and no hard-sell PR bullshit (thumbs-up go out to the folks at Edelman for an event well done). Build value, not for acquisition.

Singapore 210

Singapore Asia Entrepreneur Acquisition 210

YoungUpstarts

DECEMBER 14, 2014

We spoke with some pioneering technology start-up CEOs and ask what their best strategies were for attracting and retaining top talent to their teams. Philip Acuña is a journalist and PR strategist based in Medellin, Colombia. Interviews building a team Entrepreneurship hiring startup talent talent acquisition'

Colombia 169

Colombia Salary Startup Entrepreneur 169

Cracking the Code

NOVEMBER 10, 2009

While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.

Software Review 48

Software Review Technical Review IPO Cloud 48

Steve Blank

MARCH 18, 2011

Tech IPOs were a receding memory, and mergers and acquisitions became the only path to liquidity for startups. Startup exits in the next three years will include IPO’s as well as acquisitions. The payoff: in this bubble, a startup can actively “engineer for an acquisition.” Filed under: Technology , Venture Capital.

Internet 334

Internet IPO Silicon Valley Agile 334

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. For instance, should resources go to user acquisition or to combatting churn? Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

crowdSPRING Blog

MAY 11, 2012

Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Four Things to Get Right When Starting a Company – [link]. – [link].

Social Media 92

Social Media Small Business Design Media 92

This is going to be BIG.

JULY 21, 2014

Are the channels for acquisition unclear? You could spend it on Google ads, Facebook, PR, content marketing, referral programs. Venture Capital & Technology' If anything, it just confuses an investor. Do you not know how to market this company? really, anything.

Venture Capital 136

Venture Capital PR Channel Acquisition 136

Duct Tape Marketing

NOVEMBER 23, 2016

First understand what you want to measure as part of your lead scoring program, then find a partner with the technology to help you do it. Sam Ruchlewicz is the resident data expert and Senior Digital Strategist for Warschawski, a Baltimore-based Advertising, Marketing & PR Agency. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

www.inc.com

SEPTEMBER 24, 2011

Technology | Thursdays. TECHNOLOGY. Technology. But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. Join our community. Forgot login ?

Arizona 40

Arizona Equity Iowa Venture Capital 40

VC Cafe

SEPTEMBER 26, 2010

The newly formed teams then work for the entire weekend, with the help of some experienced mentors from the industry, who volunteer their time to share advice on product, technology, legal, PR and other issues. For example, you may point out that there is a company with similar technology, but different application/market.

Elevator Pitch 103

Elevator Pitch Incubator Technical Review Startup 103

ConversionXL

SEPTEMBER 15, 2020

This led giffgaffs’ social media and PR manager, Heather Taylor, to blog about the unfair practice of allowing consumers to comment for free on Pownum but charge companies to reply. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. So what have they done to become so successful?

Customer 85

Customer Community Revenue Software Review 85

Cracking the Code

OCTOBER 8, 2009

But does Larry hate cloud computing that much or is he hiding a potential future acquisition of Salesforce.com? Impact of the recession on SaaS Sales&Marketing pr. Best Venture and Technology Podcasts for 2007. A funny video of Larry Ellison, the CEO of Oracle on Cloud Computing. ▼ 10/04 - 10/11. (2). ► 2006. (7).

Software Review 48

Software Review Cloud Technical Review Venture Capital 48

YoungUpstarts

FEBRUARY 8, 2016

It required getting consumer packaged goods (CPG) and retail companies to cooperate and integrate with technology systems that were often put in place before Jason and Peter were born. You can also try to build an initial following by leveraging public relations (PR). A company has to be really good at PR to get a lot of buzz.

Customer 100

Customer Entrepreneur PR Belgium 100

This is going to be BIG.

OCTOBER 18, 2012

VCs talk about customer acquisition and competition as critical parts of the pitch--when 99% of the time the real answers are: a) Well, we'll do some PR, some social, some paid when we figure out what a customer is worth, some BD.

Hiring 111

Hiring PR Differentiation Acquisition 111

This is going to be BIG.

JULY 26, 2011

To begin with, there seems to be a serious shortage of customer acquisition experts--particularly given how hot subscription services have gotten. If you are in marketing right now, or a student thinking about it, an *instant* way to get a job is to build up customer acquisition skills. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

This is going to be BIG.

JUNE 27, 2011

Consultants need to work on presenting more clear, upfront “packages” Tell everyone upfront that for 10k here’s the PR plan you’ll get—as evidenced by, if nothing else, the great PR we do for ourselves.

Product 111

Product PR Venture Capital Hiring 111

This is going to be BIG.

MAY 28, 2010

Feel like you need some meat on the bones the customer acquisition strategy investors have been asking about? Tags: First Round Capital Venture Capital & Technology nextNY. Are you a business co-founder who just suddenly realized that just setting up a company Twitter account isn’t driving as much traffic as you had hoped?

Marketing 106

Marketing Affiliate Venture Capital Cofounder 106