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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care.

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Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social? So Shama, welcome to the show.

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How We Launched a New Saas Brand and Won at SEO

Up and Running

Our answer was simple– SEO (search engine optimization). The stringent regulatory environment and a new brand with no social capital such as a social media following, reviews, customer case studies, etc. They have strong brands and strong SEO results that fuel their growth day after day. Established competitors.

SEO 104
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Metering vs. lead-in.

SEO 122
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

A web page can load only so fast. Progressive Web Apps (PWAs) have the potential to combine mobile reach with native app engagement. In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. UX is constrained by browsers.

Web 103
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Twitter Link Roundup #210 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 4 Steps to Starting a Web Business Without Knowing Coding | The Next Web – crowdspring.co/1ep8F6R. You Can’t Beat Habit – crowdspring.co/1dlSylX.