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Bitesize Tuesday: Tracx, Innovid, Kenshoo, uTest and More Investment Rounds [recap]

VC Cafe

A number of investment rounds and acquisitions took place in recent weeks and it’s worth taking note. million to date and has managed to sign partnerships with some of the web’s leading video publishers. Below is a recap of some of September’s Israeli tech headlines: Investment rounds.

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Common B2B Challenges and How To Solve Them

ConversionXL

Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer.

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30 Machine Intelligence Startups to Watch in Israel

VC Cafe

Since AI and ML startups cut across verticals (analytics, fintech, health, adtech, security, etc), it’s easier to group them under the “machine intelligence” umbrella, coined by Shivon Zillis , a partner at Bloomberg Beta. YouAppi (2011)- YouAppi creates adtech to streamline mobile user acquisition.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

was selected due to its ranking for evergreen queries, such as “things to do in Canada.” Paywalls, by default, are a barrier to organic acquisition—they stop some users from accessing some content. The travel section on Independent.ie We saw no significant decrease in average ranking. Currently, Independent.ie is still #1 on Google.ie

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. Geography (i.e.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition. And those links can have a powerful impact on your industry reputation and web traffic. This included web and app usage and reader preferences.

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Q1 Round-up: Portfolio companies in the news

Version One Ventures

And, Outreach , a sales automation tool for SMB and enterprise organizations, was recognized as the top-ranked sales automation/acceleration software by Ambition Sales. . In February, Talentbuddy was acquired by Udemy , an online learning and teaching marketplace headquartered in San Francisco.