The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing
YoungUpstarts
OCTOBER 12, 2012
Executives from powerhouse advertisers like Walmart, Unilever, Coca-Cola, and others are pushing Facebook for access to more user data. The result is poor ROI results for advertisers who ‘make do’ with what little information they can glean. And yet the firm is having substantial problems monetizing its business. Why fight nature?
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