Remove Advertising Remove Aggregator Remove Analytics Remove B2B
article thumbnail

Why Consumer Brands Need To Keep An Eye On Their eCommerce Channel

YoungUpstarts

Engaging in effective practices that leverage modern technologies to monitor and control the eCommerce Channel through brand analytics. How can brand analytics help? With effective brand analytics, you can gain back control of your brand and of your products. Increase your brand’s online visibility.

eCommerce 127
article thumbnail

The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Analytics data is one piece of the puzzle to be paired with qualitative research. Testimonials. “I

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. We have a strong preference for candidates with experience working with advertising systems written in C or C++. " "Hit it."

article thumbnail

Account-Based Marketing Software & Tools

ConversionXL

That means it can target advertisements to people in specific companies. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. The analytics portal syncs with independent CRMs to wed engagement and sales data. That’s only one segment of the B2B market.

article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131
article thumbnail

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!

Metrics 141
article thumbnail

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" The answer is simple: Aggregators.

Analytics 139