Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

YoungUpstarts

JUNE 28, 2016

StickerRide , a mobile app that connects brands and drivers to provide an efficient targeted on-vehicle advertising platform, recently announced plans to enter the US market starting with the ever-busy city of Los Angeles. Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe.

Advertising 100

Advertising Los Angeles Europe Flash 100

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

OCTOBER 16, 2022

Total spend on acquiring customers” is ambiguous, but in most cases, you can include: Sales and marketing team salaries; Advertising spend on acquiring new customers; Sales and marketing hardware and software costs; Agency, PR, and other outsourced sales and digital marketing spend. Google Analytics helps you dig into where leaks occur.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

APRIL 1, 2019

For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Analytics data is one piece of the puzzle to be paired with qualitative research. Testimonials.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Quantitative research tells you the what and where ( Image Source ).

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 64

SEO Search Generative AI Engineer 64

Startup Professionals Musings

APRIL 13, 2019

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Spend your time and money on other platforms.

Social Media 199

Social Media Media Analytics Viral 199

ConversionXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. For example, recently I was in the market for some transcription software.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice. For example, if your world is printers, your blogging messages better match your print advertising message.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Spend your time and money on other platforms.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. It’s painful to watch web-based media initiatives use traditional marketing techniques such as interruption advertisements or ‘all about us’ marketing communications. If so, the business world is full of specialists who are all too eager to help. Highly trained salespeople. Talented product developers.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

YoungUpstarts

FEBRUARY 8, 2019

Sometimes, marketing and data analytics firms will refer to this type of data as “first-party data.”. To be specific, there are typically three parties involved in the generation, collection, analysis and application of intent data: B2Bs. Data and analytics providers. External Intent Data. Who Is Involved With Intent Data?

Harvest 113

Harvest B2B Analytics Sales 113

Startup Professionals Musings

OCTOBER 2, 2013

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics. Spend your time and money on other platforms.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Analytics platforms. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. This is specific to Google Analytics.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Many reasons. So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing search engine advertising? And you got one point just for having Google analytics on your website, so effectively-.

Marketing 56

Marketing Social Media Analytics Software 56

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Here are is the type of data that you should be tracking: General Google Analytics statistics—like unique visitors, time on the site, bounce rate, and source. 21% of companies consider themselves effective at measuring mobile ROI.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Startup Professionals Musings

AUGUST 22, 2012

If your business is industrial B2B products, social media should be low on your list. Your Twitter and YouTube messages better match your print advertising message. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics. Spend your time and money on other platforms.

Social Media 238

Social Media Media Cost Startup 238

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Analytics and ways to monetize your streams. Impressive user and video performance analytics. Analytics for tracking video plays and duration.

Software 136

Software Bandwidth API Flash 136

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. We have a strong preference for candidates with experience working with advertising systems written in C or C++. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

MAY 22, 2017

In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. This happens in advertising all the time. Is it a B2B or B2C email?” , “What is the company where this contact is working at?”

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Professionals Musings

JUNE 18, 2011

If your business is industrial B2B products, social media should be low on your list. Your Twitter YouTube messages better match your print advertising message. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics. Spend your time and money on other platforms.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

DECEMBER 16, 2020

While “machine learning” has been talked about by marketers and advertisers for years, it’s no longer something you can ignore. Getting Started: Filters: The Basics ” from our Google Analytics for beginners course. B2B: Content Strategy for Lead Generation ” from our Content Strategy course.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). YouTube is magnificent. How cool is that!

Analytics 149

Analytics Marketing Audience Channel 149

YoungUpstarts

NOVEMBER 13, 2014

E-commerce predictive analytics software provider Custora suggested that the brand should begin subtly and not seek to shout its message too soon in the season. Finally, it’s important to keep in mind that social media users are looking for advice and engagement, not advertisements. Holiday email marketing campaigns.

Campaign 150

Campaign Marketing Social Media B2B 150

Duct Tape Marketing

DECEMBER 20, 2022

You know, even for advertisers, but certainly for organic as well. I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential. John Jantsch (04:04): So, so how, you know, when somebody comes to you and says, should I be on Instagram or TikTok?

Marketing 96

Marketing Social Media Video Technical Review 96

Duct Tape Marketing

JULY 30, 2019

You can target them with your advertising on other websites, and hopefully staying top of mind will eventually lead to that much-desired conversion. However, for those who run businesses with longer sales cycles—for example, a B2B consulting firm—your ideal conversion might not be a sale. Decide Where You Want to Advertise.

Advertising 71

Advertising Campaign Social Media Audience 71

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. All Columns. Statistics.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Imagine how many problems will be found, how much improvement can be driven… all without Google or Adobe Analytics.

Design 86

Design Software Review Mobile Analytics 86