ConversionXL

APRIL 1, 2019

Analytics data is one piece of the puzzle to be paired with qualitative research. The default New Users segment lets you to view Google Analytics data through the lens of first-time visitors. (A Live chat : You can aggregate data that you collect on audience interactions with live chat representatives or chatbots.

Technical Review 133

Technical Review Marketing Software Review Audience 133

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. " For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

JANUARY 28, 2013

But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can infect your potential customers with the passion you feel for your job. The web can really do … so much.

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Software By Rob

JANUARY 12, 2010

Luckily, Google Analytics can spell this out for you using goals. As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0 For more info on setting up goals check out this link.

Software Review 55

Software Review Marketing Startup PPC 55

David Teten

AUGUST 3, 2011

Gregory Sanzone , an intern at Parse.ly , took details notes on today’s Real Time Data, Content, & Analytics Roundtable , hosted by PluggedIn Ventures. The sheer scale of the web’s content and user base makes manual curation difficult. You can’t curate until you aggregate. Real Time Data.

Analytics 60

Analytics Curation Algorithm Metadata 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

www.xconomy.com

JUNE 9, 2012

The firm, Correlation Ventures, is using predictive analytics technology to tilt the odds in its favor. In fact, by using analytics software that relies on a different way of measuring risk, the San Diego firm is becoming known in some circles as “the Moneyball of venture capital,” according to David Coats, a co-founder and managing partner.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

ConversionXL

MARCH 20, 2019

That means it can target advertisements to people in specific companies. The analytics portal syncs with independent CRMs to wed engagement and sales data. The analytics data, in turn, prompts sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens, etc.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? The more websites or web projects to coordinate, the more complex the handling of the data. Can all data be stored within Google Analytics? .

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

JUNE 9, 2019

The idea is that people look where they hover, and thus it shows how users read a web page. Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. If you’ve set up enhanced link attribution , the Google Analytics overlay is great.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Up and Running

NOVEMBER 12, 2020

Actually spending money on advertising or other marketing costs can feel daunting and fruitless, especially when first starting out. Your competition is already advertising to your customers, which makes an appropriate response necessary to compete. Selecting the right advertising channel. What goes into your marketing budget?

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. There is a free tool inside Google Analytics called Model Comparison Tool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. A quick best practice. Pharmaceutical: Humira.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

Startup Lessons Learned

AUGUST 16, 2010

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. “Individuals and small companies wanted analytics, they wanted to know what was happening in social media [for their content], they wanted ad removal and lead gen.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Occam's Razor

JANUARY 4, 2022

Consider that Display advertising is a tiny part of your budget. The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. , Conversion Rate, IVT Rate (invalid traffic rate), etc.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Or, to disprove it.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world. Though technology tools and Web 2.0

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. That is the solution.

Analytics 124

Analytics Channel Metrics Web 124

Duct Tape Marketing

JANUARY 14, 2013

Employ a combination of free and paid tools such as Google Alerts, Google Reader, HootSuite and SproutSocial to filter, aggregate, follow and monitor your online presence and establish a routine of processing, acting on and sharing this information on a daily basis. It’s time to take a good hard look at what we used to call your web site.

Social Media 78

Social Media Mobile SMS Social Network 78

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. This post details the role that UTM parameters play in traffic attribution in Google Analytics. How Google Analytics understands traffic sources. In other words, the foundation of conversion attribution is traffic attribution. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

aweissman.com

JUNE 8, 2008

Web Site Measurement. Social Degree posits another approach: A user is much more valuable to a community, to the publisher, and to the advertiser if they are interacting and contributing. And to find new patterns among these behaviors that tells us something more about them in the aggregate. Tags: analytics. Jul 24, 2007.

Web 20

Web Aggregator Community Analytics 20

Duct Tape Marketing

MARCH 15, 2013

Google has bet the social farm on Google+ and all signs point to decisions being made on two fronts only: How to continue to make a killing selling advertising and how to make users dependent upon Google+. Think Facebook). To think otherwise is naïve. So, what is an avid newsreader to do moving forward.

RSS 64

RSS Aggregator Social Media Curation 64

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. We must strive to design navigable web sites and locatable objects, so users can find what they need. They’re also remarkably popular because, like digital analytics, it’s a form of passive data. Does it work?

Conversion 103

Conversion Metrics Architecture Design 103

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. The second activity, which I believe should be the obsession of all analytical startups, is customer optimization.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). None of the digital analytics tools make it easy to measure true profitability. at a level of aggregation or granularity you need, and send it into your digital analytics tools.

Metrics 159

Metrics Analytics SEC Acquisition 159

Aymeric Gaurat-Apelli

JULY 1, 2010

Set up Google analytics. Define goals in Google Analytics to track the quality of your sources. Submit your website to news aggregator websites. Pay for advertising. You don’t want to have all the content of the website signed by your username only. Track your traffic. People underestimate the power of videos.

Ruby 45

Ruby RSS Australia Social Media 45

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Focus on Economic Value from your search advertising.

Analytics 144

Analytics Search Metrics Web 144

Aymeric Gaurat-Apelli

JULY 1, 2010

Set up Google analytics. Define goals in Google Analytics to track the quality of your sources. Submit your website to news aggregator websites. Pay for advertising. You don’t want to have all the content of the website signed by your username only. Track your traffic. People underestimate the power of videos.

Ruby 28

Ruby RSS Australia Social Media 28

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70