This is going to be BIG.

FEBRUARY 22, 2010

Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. BlinkTraffic will empower mobile users in developing markets (Jakarta, Sao Paolo, Delhi, etc.) Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 304

Lean Business Model Customer Development Guinea 304

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

NOVEMBER 27, 2012

If you don’t know which segment of the market you will target, how will you advertise? … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. The beauty of online advertising, unlike various other forms of advertising such as TV or radio, is that it is nearly completely trackable. Either way, mobile still attributed to that sale.

Channel 36

Channel Sales Advertising Mobile 36

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. You have to have some of your own content formats and not just be an aggregator of talent. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. Offer tools to allow content producers to build their own websites & mobile apps.

Networking 366

Networking Media Distribution Video 366

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!

Valuation 48

Valuation Technical Review Forecast Social Network 48

VC Cafe

OCTOBER 14, 2010

Its business model consists of advertising and selling the behavioral purchasing data of its consumers – including brand loyalty and frequently searched for products. Bloch was previously a partner in Jerusalem Venture Partners and an active member of the board in the Israeli startup Wix.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

www.xconomy.com

JUNE 9, 2012

Tech Channels ▾ Cleantech ›. View More in Mobile ›. Amazingly, nobody has aggregated this data before,” says Coats, who was previously a managing partner at San Diego’s Hamilton Bioventures. FDA Clears New Genentech Breast Cancer Drug, in Combo With Herceptin. View More in San Francisco ›. View More in Seattle ›.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. The average mobile viewing rates are 40 minutes per session.) Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. YouTube shines when it comes to brand awareness.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Remember: All data in aggregate is crap, segment or suck. They stink when it comes to user experience, even more so on mobile. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

OCTOBER 3, 2013

We are now at the stage where brands are compelled to surface valuable pieces of user-generated content across other digital touchpoints—such as on landing pages, mobile applications, in venue, or on television. Principle 2: Leverage paid advertising to align your brand with an experience. Link to Case Study: [link].

Media 62

Media Social Media Advertising Audience 62

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. A couple more tips on benchmarking using your own web analytics data, this time the performance of your content on your site – mobile or desktop, site or app. Clicking on Channels shows you the first report.

Analytics 133

Analytics Vertical Metrics Web 133

Both Sides of the Table

APRIL 10, 2010

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Aren’t they going to get squashed as Twitter starts to focus more on advertising?

Acquisition 287

Acquisition Developer Management Advertising 287

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. The latter is particularly useful as an aggregated view for senior executives. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Traditional marketers (especially those that grew up with TV, billboards, or digital display advertising) try to solve for impressions. "

Search 135

Search Analytics PPC Green 135

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Browser bookmarks or directly entered URLs. utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. What does that even mean?

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. That is the solution.

Analytics 124

Analytics Channel Metrics Web 124

VC Cafe

JUNE 18, 2012

There hasn’t been such a full list of Israeli startups coming to Europe since Barcelona’s World Mobile Congress. Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Betterview - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

FEBRUARY 25, 2014

PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. I believe it was that using advertising to drive views of a video fueled organic views as well.

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

JANUARY 28, 2013

They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience.

Web 164

Web Design Marketing Security 164

Occam's Razor

FEBRUARY 7, 2022

Perhaps one of the most difficult ones is to figure out complex relationships over long periods of time: Does brand advertising ( sometimes hideously also called “upper funnel” ) actually drive performance outcomes in the long run ? On a mobile app, success might mean easier recovery of the password to get into the app. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

OCTOBER 15, 2019

In our experience, product categories where the ROPO effect is significant include: TVs/monitors; Mobile phones; Audio equipment; Digital cameras; Hardware. Or, you may want to know at which stage in the funnel it’s best to encourage customers to make a purchase (and the best channel to do so). What drives ROPO behavior? Collect data.

Analytics 85

Analytics Cloud Advertising Metrics 85

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). How do we get them to care and not just dump people on your site (mobile or desktop)? at a level of aggregation or granularity you need, and send it into your digital analytics tools.

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

FEBRUARY 5, 2014

might circulate, making business owners and advertisers alike wary of diving into uncharted waters. On top of that, nearly 80% of consumers say “when price and quality are equal, they prefer to buy products from companies that advertise or sponsor podcasts they regularly enjoy”. image source. Why the difference? image credit.

Software 100

Software eCommerce Audio Hosting 100

Occam's Razor

JANUARY 30, 2012

On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) My favorite report to use to answer this question about customer behavior is the Path Length report in the new Multi-Channel Funnels section in Google Analytics.

Analytics 145

Analytics Metrics API Web 145

techcrunch.com

OCTOBER 23, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Up and Running

MAY 21, 2014

For example, you know blog posts, an events, and even your advertising; I mean, those are typically types of content that you need to think in terms of, certainly for creating awareness, for creating trust - just very specific how-to content. So it really gives us engagement, but also gives us a lot of feedback.

Marketing 72

Marketing Social Media Sales Media 72

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

VC Cafe

NOVEMBER 3, 2010

a leading Israeli provider of highly integrated network processors optimized for mobile backhaul, 3G and 4G wireless and wireline broadband networks. By 2015 we see more than 50 million femtocells being shipped annually with WCDMA femtocells making up the bulk of the market,&# Aditya Kaul, of Mobile Networks, ABI Research, said.

Bandwidth 79

Bandwidth Framework Forecast 79

Start Up Blog

APRIL 29, 2013

Like most politically important information, consumers will eventually get to be in control of their own aggregated data. The future will be more about leased living as the friction in doing so is reduced by mobile computing, instant knowledge of availability, and social / digital ratification of participants.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. allows Pay-TV providers (Cable, IPTV & Satellite) to harness the power of Internet advertising by applying it to non-linear TV experiences.

Media 145

Media Social Network Flash 145