Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Most of your network’s retention and growth presumably will come through your interactions and networking on social media platforms, such as Facebook, Google Hangout, and Twitter.

Equity 125

Equity SEC Technical Review Security 125

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Up and Running

MAY 21, 2014

” Things like our blog content, social media, and what they find on our website. For example, you know blog posts, an events, and even your advertising; I mean, those are typically types of content that you need to think in terms of, certainly for creating awareness, for creating trust - just very specific how-to content.

Marketing 72

Marketing Social Media Sales Media 72

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. 41:30-42:00).

Vertical 265

Vertical Curation Boston Burn Rate 265

Duct Tape Marketing

JULY 2, 2013

YouTube Video channel selector. Social – Increase sharing and decrease search engine dependency – Key Question – How can you use social media to increase friend reach and create new customers? Visualize industry related data – most popular X on Twitter, aggregate industry related tweets.

Marketing 69

Marketing Social Media Aggregator Database 69

Duct Tape Marketing

OCTOBER 3, 2013

The value of converged media lies in the intentional blurring of lines. What used to come across as a blatant advertisement is not just an aggregation of user testimony, or photos, or a participatory experience. Below are three principles to implementing a successful converged media strategy. Link to Case Study: [link].

Media 62

Media Social Media Advertising Audience 62

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. If traditional media companies adapt, so much the better.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Start Up Blog

APRIL 29, 2013

We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other. The revolution is about access and the democratization of the factors of production.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Up and Running

NOVEMBER 20, 2014

Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. You have to get out there and connect with the journalists directly over social media or through their media websites. Content for Link-Sharing. Premature Stories.

PR 145

PR Small Business SEO Warrant 145

Duct Tape Marketing

MARCH 27, 2018

Drive people to your landing pages through blog posts, social media, advertising, and email campaigns. At the risk of sounding like a broken record, content really is now air for your business as it impacts every channel, which elevates how we have to think about it. Gate it behind a form on a landing page. I hope not!

Aggregator 73

Aggregator Engineer Social Media SEO 73

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Both Sides of the Table

APRIL 10, 2010

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Aren’t they going to get squashed as Twitter starts to focus more on advertising?

Acquisition 287

Acquisition Developer Management Advertising 287

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments. Assisted/Last Click Conversions.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. With advertising revenue in a tailspin, it is more important than ever. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. For Social you'll fail miserably (the hill is too high to climb!) Clicking on Channels shows you the first report.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Which social media post was this link a part of?

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. I resort to Twitter advertising only rarely—my organic reach is pretty solid. Who needs this step?

Conversion 68

Conversion Social Media Search Campaign 68

Duct Tape Marketing

JANUARY 16, 2020

She is the CEO of Lately , an AI-powered social media writing software, that can be found at TryLately.com. We’re going to talk about social media, and maybe AI, and just, who knows what else? Short form, in this case, being social media posts. John Jantsch: Kate, thanks for joining me. Chernis: Yes.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

www.vccafe.com

MARCH 11, 2013

Social Media Tracking/Marketing. analytics for social media and online. social media and email marketing. advertising. aggregation. contextual advertising. Roku Channel Store. Aptana Cloud (svn, IDE, php, java, rails etc…). code spaces (svn). CVSDude (svn). PeashootApp.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

SEPTEMBER 1, 2017

Will creativity and human touch still be part of the advertising process, or will they be completely replaced by algorithms? Before the explosion of social media, marketers relied on the results of surveys and focus groups as a proxy for what customers wanted. Multiple channel strategy. An ocean of data.

Artificial Inteligence 54

Artificial Inteligence Marketing Algorithm Social Media 54

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. How are you reading it right now?

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

JANUARY 4, 2016

“Brand ambassadors” seems like a relatively new term; however, they’ve been around as long as advertising and marketing itself (and even long before that). More often than not, social media celebrities and bloggers come to mind when the term is used. Listen to conversations. Look for the most engaged followers.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? The Ad Groups view is pretty helpful from an aggregated perspective. Search Impression Share.

Search 135

Search Analytics PPC Green 135

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing?

Technical Review 356

Technical Review Framework Audience Media 356

techcrunch.com

OCTOBER 23, 2010

Update: Part 2: Finding Your Co-Founders CrunchBase Information Seth Sternberg meebo Information provided by CrunchBase Tweet Next Post Previous Post Advertisement Now Commented Facebook Goodbye, MacBook Pro. Twitter is an excellent distribution channel for us. (B) blog comments powered by Disqus Advertisement Got a tip?

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). at a level of aggregation or granularity you need, and send it into your digital analytics tools. People who don't know anything about Social Media use Facebook Likes to measure success.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. money our own efforts are generating. and Bounce Rate.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

FEBRUARY 5, 2014

might circulate, making business owners and advertisers alike wary of diving into uncharted waters. Take for instance this joint study by the Association for Downloadable Media and Edison that found 72% of listeners reporting finding mentions of products or services in a podcast “ interesting ” and “ useful ”. image source.

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

SEPTEMBER 15, 2020

Yehoshua has some parting advice on this topic… Yehoshua Coren , Analytics Ninja: “Pro Tip: Add Channel or Source/Medium to your dimensions in the flat table to be able to segment your traffic volume and conversion rate by traffic source.”. Smart optimizers don’t waste time with crappy aggregate data. Conversion funnels.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Yehoshua has some parting advice on this topic… Yehoshua Coren , Analytics Ninja: “Pro Tip: Add Channel or Source/Medium to your dimensions in the flat table to be able to segment your traffic volume and conversion rate by traffic source.”.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Social Strategy Effectiveness. Identify the impact on your display advertising campaigns. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. Display Advertising Opportunity Analysis. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 4, 2018

A more complex real-time prediction occurs billions of times worldwide every millisecond in matching certain types of digital advertising. In digital marketing, Phillips outlined myriad use cases for predictive analytics, including the capability to predict: which advertising will be most effective—however you define effective.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). They are not going to obsess about the number of Likes.

Metrics 166

Metrics Marketing Search SEO 166