Occam's Razor

DECEMBER 20, 2010

2: Social Media, Baby! Social media is all the rage. If you are participating in those media in the manner in which you are supposed to, conversation and adding value rather than pimping, then I encourage you to read my Social Media Analytics post to learn what the best metrics and tools are.].

Analytics 118

Analytics Web Social Media Search 118

Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Most of your network’s retention and growth presumably will come through your interactions and networking on social media platforms, such as Facebook, Google Hangout, and Twitter.

Equity 125

Equity SEC Technical Review Security 125

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Hearpreneur

JULY 8, 2017

Some innovators with integrated business models like Kaiser Permanente are making great strides in aggregating your patient data and making it accessible to you. And it’s filled with a lot of repetitive filling out of forms and providing the same info to each entity you visit.

Technical Review 48

Technical Review Fractional CTO CTO CTO Hire 48

YoungUpstarts

JANUARY 13, 2017

Pursuing new sales channels while maintaining your current brand can help diversify your products and attract more customers to your business. You can then begin to sell through your own website (once you’ve updated it with e-commerce software), or through social media or a purpose-built e-commerce platform.

Small Business 100

Small Business Small Business Administration Social Media Aggregator 100

Gust

JANUARY 4, 2012

How much risk do IP issues in the aggregate pose to our business ? The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names.

Intellectual Property 143

Intellectual Property IP Startup United States 143

ReadWriteStart

SEPTEMBER 3, 2010

so it shouldn't be long till they hop across the Channel. They themselves receive both public and private funding, which they use in turn to provide financial support to startups through incubators and other established channels. The Funding.

France 163

France Technical Review Incubator Early Stage 163

Up and Running

JUNE 23, 2015

90 percent of our clients are ordering more than one product at a time, so we’re an aggregator. Allyson attributes part of their large reach to Maternova’s strong social media presence, which she says is essential to their marketing strategy. Social media. Even a small investment can make a huge difference.”.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

VC Adventure

APRIL 30, 2020

I’m encouraging everyone to share the information about the webinar and the FAN on their social media channels and especially with small business owners in their networks. The webinar is free and you can register here. I though it was worth sharing here as well.

Small Business 79

Small Business SBA Colorado Finance 79

Both Sides of the Table

APRIL 23, 2011

It has become a short form premium destination that is verticalizing content in category channels. They aggregate other people’s content and curate it into categories. Social, Facebook, and Twitter referral is meaningful. Do you think the impact of social media is effecting Google’s search business? (42:00

Vertical 265

Vertical Curation Boston Burn Rate 265

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. If traditional media companies adapt, so much the better.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

crowdSPRING Blog

JULY 29, 2016

Your strategy can be technically perfect and impeccably measured, but there’s an element to marketing along any channel that will always rely on subjective and immeasurable creativity and humanity. You see it in your inbox, on your social media feeds, in your search results. You know the feeling. You’re a consumer.

Marketing 48

Marketing B2C Audience Aggregator 48

Duct Tape Marketing

JULY 2, 2013

YouTube Video channel selector. Social – Increase sharing and decrease search engine dependency – Key Question – How can you use social media to increase friend reach and create new customers? Visualize industry related data – most popular X on Twitter, aggregate industry related tweets.

Marketing 69

Marketing Social Media Aggregator Database 69

Duct Tape Marketing

MARCH 24, 2022

And if most of them allow for you to be in the sweet spot, then you can say in aggregate, you're in the sweet spot. Use social media tools to schedule and publish updates, monitor terms and analyze performance. And if you think about your life, you're balancing your portfolio of S curves where you've got your career.

Leadership 80

Leadership Technical Review Fractional CTO Utah 80

Early Growth Financial Services

NOVEMBER 20, 2013

(I was looking up information about a mutual friend here in Phoenix for a writing project, and found out that not only did she provide social media services for business, but that Social Media Stole her Kidney ). This is a great reason to have your own website where you can aggregate different parts of your body of work.

Phoenix 75

Phoenix Social Media Aggregator Curation 75

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Steve Blank

APRIL 19, 2016

They mapped out competitive offerings, found that Government funding is not the proper channel for Capella, but did find that the Coast guard is currently in dire need of situational awareness at high resolution and that military customers want access to raw data; commercial customers highly value processed data for actionable insights.

Social Media 135

Social Media Networking Naming Aggregator 135

crowdSPRING Blog

AUGUST 2, 2016

Your social media posts can be compared on the basis of impressions and engagement. Data segmentation, in particular, can help you do things like measure cost per lead relative to customer lifetime value by channel. Contextualize all available data relative to aggregate spend.

Marketing 48

Marketing Metrics Aggregator Social Media 48

Steve Blank

APRIL 19, 2016

They mapped out competitive offerings, found that Government funding is not the proper channel for Capella, but did find that the Coast guard is currently in dire need of situational awareness at high resolution and that military customers want access to raw data; commercial customers highly value processed data for actionable insights.

Social Media 120

Social Media Networking Naming Aggregator 120

Up and Running

NOVEMBER 20, 2014

Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. You have to get out there and connect with the journalists directly over social media or through their media websites. Content for Link-Sharing. Premature Stories.

PR 145

PR Small Business SEO Warrant 145

Duct Tape Marketing

OCTOBER 3, 2013

Converged media refers to a company’s paid media buys, owned digital properties (such as their website and social pages), and earned user-generated content working in conjunction to inform and involve the user. The value of converged media lies in the intentional blurring of lines. Link to white paper – [link].

Media 62

Media Social Media Advertising Audience 62

Duct Tape Marketing

MARCH 27, 2018

Drive people to your landing pages through blog posts, social media, advertising, and email campaigns. At the risk of sounding like a broken record, content really is now air for your business as it impacts every channel, which elevates how we have to think about it. Gate it behind a form on a landing page. Have I lost you?

Aggregator 74

Aggregator Engineer Social Media SEO 74

Startup Lessons Learned

MAY 22, 2020

How to channel your efforts and energy and stay informed. ( 32:35) Jen on social distancing, locking down, and flattening the curve. (33:59) She, by the way, was busy on social media. But a lot of it is also just getting the data, aggregating it, being able to take action on it. 33:59) The value of being useful. (35:20)

New Jersey 60

New Jersey Government CTO America 60

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. For Social you'll fail miserably (the hill is too high to climb!) Clicking on Channels shows you the first report.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

APRIL 13, 2015

One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. The Assisted Conversions report builds upon recommendation #4, Time Lag and Path Length, and shows the performance of marketing channels in both delivering last-click conversions and assisted conversions.

Analytics 60

Analytics Web eCommerce Metrics 60

Up and Running

MAY 1, 2014

Social Media. These days, having a social media presence is essentially a requirement for the vast majority of businesses. You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. See Also 8 Tips For Getting Your Product Into Retail Channels.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Women Entrepreneurs Can

AUGUST 30, 2020

AI-powered tools can gauge the effectiveness of employee collaboration by monitoring workplace social channels and social enterprise tools. Some artificial intelligence systems can determine what’s driving customer behavior by aggregating and analyzing all the various touch-points a customer has with a brand.

Artificial Inteligence 59

Artificial Inteligence Technical Review Retention Aggregator 59

Hearpreneur

AUGUST 2, 2016

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – Do you really understand how to market your opportunity and speak to an audience via the necessary channels? are all necessary components of a complete marketing strategy.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

David Teten

DECEMBER 3, 2019

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. There is only one channel where our ability to discern intent is the super-strong. I love governments!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

SEPTEMBER 25, 2015

The most important customer acquisition channel for a new business is referrals. By creating an active social media presence, you’ll increase customer willingness to talk about you on Twitter and Facebook. Forget all the buzzwords, creative ad spends, and new media platforms; all marketing remains word of mouth.

Customer 28

Customer San Francisco Early Stage Aggregator 28

Duct Tape Marketing

JANUARY 16, 2020

She is the CEO of Lately , an AI-powered social media writing software, that can be found at TryLately.com. We’re going to talk about social media, and maybe AI, and just, who knows what else? Short form, in this case, being social media posts. John Jantsch: Kate, thanks for joining me. Chernis: Yes.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

David Teten

JUNE 1, 2011

Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Social media. Question: Thoughts on how to use social media to generate deal flow? Casts a wider, more efficient net than existing channels with a more robust database and a more detailed search function.

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Steve Blank

AUGUST 20, 2009

Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. The problem is that our messaging on the home page shouts “Write Once, Publish Everywhere&#.

Silicon Valley 188

Silicon Valley Startup RSS Customer Development 188

Both Sides of the Table

APRIL 10, 2010

In fact, I encouraged my favorite IM aggregator client, Digsby , to go the opposite direction and become a Twitter client also. I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. Tags: Social Media Tech Market Analysis.

Acquisition 287

Acquisition Developer Management Advertising 287

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Check aggregator sites that feature tweets. Step 2: Set up a Twitter-friendly conversion channel.

Conversion 68

Conversion Social Media Search Campaign 68