Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! Roll that out to your entire portfolio (or to a subset as a controlled experiment) and measure conversion improvements. That is the solution.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. But they don't realize the cost. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? Does Facebook advertising really work better than TV?

Analytics 88

Analytics Marketing Algorithm Campaign 88

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Cell Buddy has developed the only seamless, carrier grade solution, for low cost Voice calls, SMS and Internet, while abroad. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

FEBRUARY 25, 2014

Yes, cost per click is metric. You will never obsess about the cost per trade of your E-Trade portfolio, right? Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. I believe it was that using advertising to drive views of a video fueled organic views as well.

Analytics 144

Analytics Search Metrics Web 144

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. Jones’ example blends data from two sources: A table that includes products’ wholesale cost by SKU (“COGS”); Google Analytics sales data.

Analytics 123

Analytics Metrics eCommerce Search 123

Reid Hoffman

SEPTEMBER 16, 2013

These days, getting that sheepskin from a top-flight university can cost approximately $200,000 in tuition alone. To help temper the high cost of college, a number of high-tech start-ups have been making impressive strides in the realm of online instruction. Diplomas: Time for an Upgrade. We sometimes call a diploma a “sheepskin.”

Non-Compete 78

Non-Compete New York Metadata Programming 78

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). at a level of aggregation or granularity you need, and send it into your digital analytics tools. One of my favorites is Click-through Rate (CTR). The whole thing is so painful.

Metrics 159

Metrics Analytics SEC Acquisition 159

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Labels: Portfolio , SaaS , software.

Software Review 48

Software Review South Korea IPO Portfolio 48

techcrunch.com

FEBRUARY 19, 2010

Researchers divided the portfolio companies into six stages and startups are still operating a loss in each of the first four. Those categories represent roughly 84% of all portfolio companies. Paglia, Pepperdiine’s Denney Academic Chair and Associate Professor of Finance. A few more stats make that picture look worse. just my opinion.

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

VC Cafe

FEBRUARY 14, 2010

Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Cost control & mobile least cost routing implementation. Datanetis – People are ten times more likely to react to offers from a friend than to advertising.

Mobile 109

Mobile IP SMS Networking 109

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Aerotel Medical Systems. Allot Communications. BoomeRing Communication. GoNet Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Finding money and saving money online.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

APRIL 29, 2013

Zero squared economic value or cost savings to the business. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. Zero value on Facebook and 2.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

tells you how much adwords cost. hire low-cost international engineering talent. advertising. aggregation. contextual advertising. VC Portfolios. Find the top ten keywords ranking to your websites. SEMRush â?? SEO and campaign management tool. Clickable â?? Pay per click management. Market Samurai â??

Software Review 53

Software Review Technical Review Startup 53