Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! That is the solution. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. The latter is particularly useful as an aggregated view for senior executives. Take a break.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. If you have a lot of them, aggregate them up. Joseph Boisseaux. strategies). Martin Penner.

Analytics 131

Analytics Marketing Campaign Metrics 131

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

FEBRUARY 25, 2014

Hence all the insights-free data visualizations floating around the web that are totally value-deficient, even as they are pretty. You will never obsess about the cost per trade of your E-Trade portfolio, right? Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. Thank you.

Analytics 144

Analytics Search Metrics Web 144

VC Cafe

JUNE 18, 2012

Innovate Israel 2012 aims to connect Israeli web, mobile & digital entrepreneurs & businesses with their UK & European counterparts. Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Unlike other companies, we are a true digital record label, not aggregators.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Does Facebook advertising really work better than TV? Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. if you double your impact.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

FEBRUARY 7, 2022

Perhaps one of the most difficult ones is to figure out complex relationships over long periods of time: Does brand advertising ( sometimes hideously also called “upper funnel” ) actually drive performance outcomes in the long run ? Because: All data in aggregate is crap. So delicious. The Analysis Ninja that you are, you see the BS.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. What can it offer your analytics team ? Overlaying line graphs from different data sources. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). at a level of aggregation or granularity you need, and send it into your digital analytics tools. One of my favorites is Click-through Rate (CTR). The whole thing is so painful.

Metrics 159

Metrics Analytics SEC Acquisition 159

Reid Hoffman

SEPTEMBER 16, 2013

And while many schools have begun to steeply discount their advertised tuitions as they scramble to attract new students in the current market, thousands of graduates continue to emerge from college saddled with six-figure debts. Another key step will involve aggregating this data.

Non-Compete 78

Non-Compete New York Metadata Programming 78

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Labels: Portfolio , SaaS , software.

Software Review 48

Software Review South Korea IPO Portfolio 48

techcrunch.com

FEBRUARY 19, 2010

Researchers divided the portfolio companies into six stages and startups are still operating a loss in each of the first four. Those categories represent roughly 84% of all portfolio companies. It’s unreasonable to think that everything we do on the Web should be free – even socializing. Add to this that 72.7%

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

VC Cafe

FEBRUARY 14, 2010

Ceedo Technologies – Founded in 2005, Ceedo AppCenter allows fixed and mobile operators to deliver PC software applications over the web to the subscriber’s desktop, to manage those applications remotely and us the platform to provide additional services direct to the PC. A turnkey solution based on a fully telco-grade platform.

Mobile 109

Mobile IP SMS Networking 109

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store. Aerotel Medical Systems. MailVision.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Real time web usage outpaces business models.

Internet 106

Internet eCommerce Advertising Flash 106

Occam's Razor

APRIL 29, 2013

PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth. Focus on that, and you'll get big 5.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53