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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. This happens in advertising all the time.

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The Definitive Guide to Video Prospecting

ConversionXL

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Inbound vs outbound prospecting.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Was there something newsworthy that happened recently, like your company hit a big sales mark or launched a cool new feature?

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Was there something newsworthy that happened recently, like your company hit a big sales mark or launched a cool new feature?

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5 Characteristics Of High Converting Headlines

ConversionXL

You probably see dozens of articles like this every day. As I wrote this article, I went over to Twitter. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Heck, I even used this technique for the article title you’re reading now.

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Useful value proposition examples (and how to create a good one)

ConversionXL

Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle. The closing of a sale takes place in a customer’s mind, not out in the marketplace among the competition.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The “themes” which I’ll talk about throughout the article are simple. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Create Ad Group Themes to Nail Relevance. site analytics data. webmaster tools query data.

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